Principal Lifecycle Marketing Manager at Amazon

Principal Lifecycle Marketing Manager Details

June 21, 2019, 4:01 a.m.
Marketing & PR
Seattle, Washington
Video’s automation team TV? Help create
Want to change the way people watch TV? Help create the future of digital entertainment with Amazon! Prime Video is seeking a senior marketer to oversee lifecycle marketing for Prime Video Channels, the service that lets Prime members add subscriptions like HBO, SHOWTIME, STARZ, and more, all with no cable subscription necessary. The Principal Lifecycle Marketing Manager will be responsible for driving key subscriber actions across the customer lifecycle, spanning onboarding, engagement, retention, cross-sell, win-back, and saves across our large and growing service of 150+ channels. The role will accomplish this through gleaning valuable trends through data analysis, mapping the customer journey, defining customer segmentation, ideating a marketing plan to deliver success against these customer segments and phases, building a testing roadmap, and working with key stakeholders to execute this roadmap across a variety of marketing channels including email, push notifications, social media,

· 7+ years of marketing experience · Experience using data and metrics to measure impact and determine improvements · 10+ years of digital marketing experience, including paid search, email, push notifications, display, affiliate, merchandising, social media, or promotions · 5+ years of marketing strategy, including go-to-market launch management, acquisition, engagement, product marketing, or partner marketing · Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution · Excellent communications skills (written and oral) to drive recommendations,
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