Prime Video Senior Marketing Manager, Outbound Channels at Amazon

Prime Video Senior Marketing Manager, Outbound Channels Details

Nov. 8, 2018, 2:05 a.m.
Marketing & PR
Amazon Game Studios
Seattle, Washington
Lifecycle marketing team Amazon Prime membership,
Prime Video is a major global player in digital entertainment, changing the way people watch movies and TV shows. We offer a variety of options to instantly stream and watch videos. Customers can rent or buy more than 250,000 new release movies, next-day television shows, and classic favorites, or with an Amazon Prime membership, customers have unlimited access to thousands of titles for no additional charge, including award-winning and highly acclaimed Prime Originals like The Marvelous Mrs. Maisel, Jack Ryan, The Man in the High Castle and The Grand Tour. Customers can also choose from over 100 subscriptions, such as HBO, through Amazon Channels. We are searching for an exceptionally talented and experienced Senior Lifecycle Marketing Manager with strong strategic and analytical skills to lead our Customer Lifecycle marketing team across our business lines. The Sr. Outbound Marketing Manager will be responsible for driving customer acquisition, engagement, and win-back through direct-response

· 8+ years of marketing experience (with at least 4 years spent in email or direct marketing) · Strong knowledge of customer lifecycle marketing · Strong analytical background with ability to use data to drive decision-making · Strong understanding of technical CRM environments and ability to work with engineering and product development teams · Excellent written and verbal communication skills · Proficiency with Excel · Bachelor’s degree · Demonstrated success in subscription acquisition and up-sell marketing · Demonstrated success planning and executing innovative marketing programs and activities
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