Marketing Manager at Amazon

Marketing Manager Details

Nov. 8, 2018, 4:59 a.m.
Marketing & PR
Seattle, Washington
and external team TV? Help create
Want to change the way people watch TV? Help create the future of digital entertainment with Amazon! Prime Video is seeking a campaign manager to help drive subscriber acquisition, engagement, and retention for Prime Video Channels, the service that lets Prime members add subscriptions like HBO, SHOWTIME, STARZ, and more, all with no cable subscription necessary. The Marketing Manager will be responsible for managing successful marketing campaigns to drive key customer actions, spanning acquisition, engagement, cross-sell, win-back, and saves across our large and growing service of 150+ channels. The role will accomplish this through managing marketing campaigns on our testing roadmap, both working with central marketing services in a campaign management capacity as they execute, as well as single-handedly sending emails and push notifications to supplement the central marketing efforts when necessary. Additionally, this role will own some lifecycle programs all-up, e.g. re-engagement or

· Manage marketing campaigns against our testing roadmap to drive engagement, cross-sell, win-back, and saves through briefing and project-managing efforts with Prime Video’s central marketing team. · Supplement campaigns managed through the central marketing team by sending email and push notification campaigns to customers with the objective of identifying successful lifecycle marketing triggers that can ultimately be automated, driving scale across our service. Activities to execute these campaigns include defining a target audience, briefing our design team on copy and design, setting the campaign
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