Microsoft's Global Media team is seeking a high-energy, data-driven marketer to manage Global Search Engine Marketing (SEM) strategy and execution for Global Demand Center (GDC). The Search Engine Marketing (SEM) Communications Manager will sit within the SEM team at Microsoft, driving thought leadership within the search ecosystem. The Marketing Manager is an integral part of the SEM discipline. The team is responsible for driving strategy, governance, planning, activation and measurement of Microsoft's SEM investments globally. The marketing manager will partner with the GDC campaign team to drive integrated global media campaigns. They will also manage the SEM "GDC" team at Microsoft's agency of record. The SEM discipline sits within the Global Digital Media Team. This team is responsible for Microsoft's digital media innovation, media technology, analytics and media stewardship. We thrive on being wonderful partners across the marketing organization and our internal stakeholders, who
Partnering with global media campaign teams and /or direct with product marketing teams to build holistic marketing campaigns, inclusive of SEM, with multiple KPIs. Manage media agency relationship and their work in-market as it pertains to – SEM strategic development, go-to-market, optimizations, bid management process, KW expansion and overall results Deliver SEM global thought leadership and education to multiple stakeholders across the organization Ensure campaign performance can be optimized by partnering with Adops technical specialists Leads Office Direct SEM finance reporting and management
Must have 6+ years SEM management within an agency or client-side Managed campaign strategy, understanding of global nuances and search platforms Strong understanding of SEM utilization for performance media as well as branding Quantitative, analytical and problem solving skill – ability to leverage complex data sets – and manage A/B and multivariate experiments Expert usage in bid management tools (e.g. Marin, Kenshoo, Adobe, Google) and search competitive tools (e.g. Adgooroo, The Search Monitor) Strong communication and marketing experience in both B2C and B2B a plus. Experience with advanced