Franchise Marketing Director, Turn 10/Playground Games at Microsoft

Franchise Marketing Director, Turn 10/Playground Games Details

Jan. 18, 2019, 7:45 p.m.
People Manager
Redmond, WA
Playground Games team Turn 10 and
This role will lead franchise marketing for all products across our two of our very top game studios, Turn 10 and Playground Games. Known globally for the award-winning Forza franchise, which includes the Forza Motorsport and Forza Horizon series of games, Forza Horizon 4 is now the highest rated Xbox One exclusive, as part of the best-selling racing franchise this console generation. Through premier partnerships across the automotive industry, Forza games feature the world's greatest cars, including "First in Forza" debuts such as the McLaren P1 and Senna, Ferrari La Ferrari, Ford GT, Lamborghini Centenario and the Porsche 911 GT2 RS. A rare opportunity to get to work with Turn 10 and Playground Games teams and help these highly respected teams in shaping the future of gaming and automotive entertainment. Leading a team of high-performing Global Marketing Managers, this candidate should be an enthusiastic people manager with experience managing senior level relationships. As a key member

Creating global franchise marketing plans that drive awareness, purchase intent, and engagement for all products. Driving and coordinating holistic strategies across multiple disciplines (game, franchise, performance marketing, community, PR/communications, partnerships). Coaching and managing thoughtful career planning and development for a team of high-performing Marketing Managers. Building, supporting and modeling a culture where diversity is prioritized, and inclusivity is a key to the way we work and achieve success. Developing always-on lifecycle marketing programs in partnership with our
10+ years of consumer marketing experience required Working partnering with with game development teams required Demonstrated ability to manage and develop high-performing marketing teams required. 5+ years of direct digital and/or online marketing leadership experience required. Proven experience planning and executing consumer marketing campaigns across creative, media, CRM, PR, partnership, and events teams. Demonstrated strategic thinking, analytical skills and problem identification / resolution skills. Strong communication and collaboration skills, including the ability to effectively lead
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