Direct Channel - Cloud Marketing - Marketing Communications Manager at Microsoft

Direct Channel - Cloud Marketing - Marketing Communications Manager Details

June 18, 2019, 4:20 p.m.
Individual Contributor
Bellevue, WA
web experience team Cloud Marketing web
The Cloud Marketing web experience team is looking for an experienced web marketing manager to help grow our direct channel. This position will work closely with business stakeholders to help form the strategy to drive digital sales growth through This is a full-time role. OUR TEAM: The team has a vision to create world class websites by inspiring, educating, and supporting customers throughout their digital experience. Our charter is to manage and continually optimize and test our worldwide web properties to drive engagement, leads, and trials. We are a fast-paced group with a focus on getting things done, simplifying anything and everything, and having fun doing it. You will be in the middle of it all, helping to make decisions that impact customer experiences, acquisition funnels, and global web experiences.

Represent voice of the customer in developing strategies to impact the end to end digital funnel evidenced by improved conversion rates. Shared ownership of the business targets for new accounts and contact me. Drive learning through qualitative UX research and A/B testing for the web direct channel to continually improve user experience. Share insights to inform partners. Collaborate with business stakeholders to obtain, clarify, and verify requirements for new features and capabilities. Drive reporting and analysis in partnership with operations and engineering teams. Track and analyze the key
Has mastered key aspects of business-driven web strategy for multiple audiences. 5 years of experience in a related marketing role. Demonstrated ability to think strategically, execute effectively, work under tight deadline pressure and manage multiple projects. Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives. Project management experience in a highly independent, but collaborative environment. Experience working with reporting and evaluation of digital and social media campaigns. Motivated and enthusiastic self-starter who will
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