Digital Marketing Specialist – Program Manager at Amazon
Digital Marketing Specialist – Program Manager Details
Jan. 24, 2019, 7:23 a.m.
Marketing & PR
Sales, Marketing, and Account Management
Seattle, Washington
Web Services (AWS)
Amazon Web Services (AWS) is looking for a proactive digital marketing manager to support and drive the webinar/digital video program for Core and Infrastructure Services. The role will focus on creating scalable digital marketing communication strategy to nurture customers’ adoption life journey. The ideal candidate is highly organized, who will work closely with our campaign managers and be responsible for the strategy, campaign development, targeting segmentation, execution and analysis for webinar, and other online marketing programs, creating scalable processes in growing and nurturing our customer database, delivering communications to our customers through the right channel at the right time to improve the engagement rates, and working closely with our campaign managers · Develop overall KPIs and reporting format for the executed digital marketing campaigns · Establish overall cadence for marketing communications (emails including trigger campaigns, social media, site merchandising,
· 5+ years work experience, and 3+ years of CMS Platforms, Marketo and/or Eloqua experience · Past experience with email marketing, webinar, marketing automation, and marketing analytics · Strong analytical skills and experience with campaign reporting and data analysis · Excellent understanding of webinar concepts and metrics · Highly analytical and able to derive meaning from data through A/B testing and email and other digital campaign optimization · Excellent verbal and written communication skills · Demonstrated ability to work independently and autonomously· Adobe Connect/ GotoWebinar knowledge