Amazon Handmade is a category on Amazon that features handcrafted goods from Artisans around the world. The Handmade Artisan Experience team is seeking a talented Digital Marketing Specialist, focusing on accelerating Artisan Acquisition growth through a proactive, data driven approach. As a Digital Marketing Specialist, you will employ a heavy bias towards lead management and automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way. The ideal candidate will have a data-driven approach to problem solving with hands-on experience of running multi-channel digital marketing demand generation (e.g. paid search, SEO, email), with a strong background in marketing automation, lead management and segmentation. This is a unique opportunity to play a key role in an exciting, industry-leading technology business, working within the local team to support marketing objectives with digital tactics. This role will also work closely
BASIC QUALIFICATIONS - Bachelor’s degree in business, marketing, communications, or relevant field of study. - Experience with Paid Search marketing. This may include experience in managing paid campaigns on search engines such as Google, Bing, Yahoo! etc. - Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel; Experience in analyzing large data sets and providing insights. - An understanding of B2B lead generation and management - Excellent written and verbal communication skills with extreme attention to detail. PREFERRED QUALIFICATIONS - Proven