Amazon Web Services (AWS) is looking for a Digital Marketing Specialist to support digital campaigns for the product marketing organization. The role will assist in the build and execution of scalable digital marketing campaigns to nurture customers’ adoption life journey. The ideal candidate is highly organized, who will work closely with our digital marketing managers and be responsible for the campaign operations, targeting segmentation, execution and analysis for marketing, programs, creating scalable processes in growing and nurturing our customer database, and delivering communications to our customers through the right channel at the right time to improve the engagement rates. Responsibilities: · Assist, build and execute innovative and effective multi-channel digital marketing programs that support the business objectives and key marketing priorities · Deploy digital campaign assets using Marketing Automation tools (e.g. Marketo, Sprinklr, Salesforce, etc.) ensuring that we are
· Bachelor’s degree in business, marketing, communications, or relevant field of study. · Experience in B2B business, ideally having worked on all elements of the digital marketing, from email campaigns through to social media, digital media planning and campaign tracking and evaluation. · Excellent written and verbal communication skills · Excel· Experience using Marketo and/or Eloqua, social media management platforms, and web analytic tools. · Experience using Salesforce and Adobe CQ