Amazon Web Services (AWS) digital marketing team is seeking a talented, self-directed, senior marketing manager to drive the vision and expansion of global lead and customer lifecycle nurture programs through a proactive, data-driven approach. This is a unique opportunity to play a key leadership role in an exciting, fast-growing business. In this role, you’ll own management, measurement, and execution of digital marketing for our lead and customer lifecycle nurture programs. You will work at the strategic level to champion new, innovative ideas, and at the tactical level to execute test plans, and iterate based on performance metrics. You'll partner closely with stakeholders across our global field marketing organization to ensure that our programs speak to the unique challenges and opportunities in their regions. The ideal candidate will have a heavy bias towards automation, and constantly look for ways to drive the optimal customer experience and internal efficiencies in a scalable way
· 5+ years of relevant work experience in marketing or marketing operations with a heavy focus on email/database marketing. · · Bachelor Degree in marketing, economics, business, engineering and/or relevant field of study.· Experience in B2B, high-tech products/services · · MBA · Strong understanding and knowledge of email and digital channel best practices, innovation, and technologies. · · Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (e.g. Marketo, Eloqua, Salesforce Cloud). · · Project leadership