We are currently seeking a Senior Media Manager to lead our media strategy, planning and execution in the US for mass media channels for Prime targeted messages and programs.. This role is a part of the Global advertising team based in Seattle. Your focus will be on media planning, buying, optimization and performance analysis across multiple mediums including television, print, digital (display and video), social media, out-of-home, etc. to help determine the optimal channel mix for future campaigns. You will be responsible for managing media agencies and other partners in order to achieve mass media goals. You will work closely with global and local marketing teams, and commercial leadership, to establish and implement mass media best practices, create rigorous analytical processes, and produce cost-effective advertising. The successful candidate will draw upon their project management experience to ensure we’re on-air, on-time, and on-budget across multiple campaigns and business initiatives
Basic Qualifications · 7+ years relevant professional experience in communications/media strategy, media planning or media buying · In-depth understanding of media principles, planning and buying functions in the US · Solid industry knowledge and contacts · Demonstrated negotiation skills · Strong knowledge of media research, trafficking, tracking and reporting processes, techniques and technologies · Ability to juggle multiple priorities and excel in a lean work environment · Self-motivated and comfortable working independently with minimal supervision Preferred Qualifications · Major media agency