Alexa Consumer Marketing Manager at Amazon

Alexa Consumer Marketing Manager Details

April 30, 2019, 11:47 a.m.
Marketing & PR
Seattle, Washington
highly collaborative team Marketing Manager, Amazon
Consumer Marketing Manager, Amazon Pay Alexa Skills “Alexa, donate to Toys for Tots.” Voice is the most natural user interface for interacting in the home and is quickly becoming the preferred way to seek information on any topic, at any time, from any place. Amazon Pay allows customers to pay for tickets, donate to their favorite causes or check the status of their orders online with select merchants off of Amazon. Now consumers can use Alexa voice and Amazon Pay together to transact. The Consumer Marketing Manager for Amazon Pay Alexa skills is responsible for the effective development, management, coordination and execution of consumer marketing campaigns for Alexa Skills with Amazon Pay. They are responsible for looking across the domains of both groups and collaborating with user research, consumer promotions, product launches and marketing campaigns. We are revolutionizing the way consumers interact with Amazon Pay using voice as a way to purchase and donate off of Amazon. The successful

Basic Qualifications · 10+ years of experience in product marketing, digital marketing, program management or marketing communications. · Experience developing, executing and analyzing marketing campaigns and traffic patterns to determine if they meet business objectives. · Experience managing paid traffic levers such as email, paid search, display and social media · Experience driving to a media plan with continual creative re-fresh and weekly analysis of metrics · Experience with social media channels such as Snapchat, Facebook, Instagram, and Youtube as well as use of influencers.Preferred Qualifications
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