Account Based Marketing Lead - Azure at Microsoft

Account Based Marketing Lead - Azure Details

Nov. 1, 2018, 7:15 p.m.
Individual Contributor
Redmond, WA
Center (GDC) team Global Demand Center
re you interested in being on the forefront of Microsoft's connected sales and marketing transformation? Are you a talented marketer looking for an exciting new opportunity with the ability to influence the future of how we connect with our current and future customers? If so, the Global Demand Center (GDC) team is the place for you!    The Global Demand Center Marketing team is leading the transformation of marketing at Microsoft with campaigns and engines that allow us to engage in a more personal way with our customers. The GDC team is looking for an experienced marketer to drive our Account Based Marketing approach for Microsoft ' s Azure related solution areas . The Account Based Marketing Lead will be responsible for developing the ABM strategy for these business es and leading the execution of the related marketing and sales programs across a virtual cross-functional team within the GDC and Inside Sales Corporate team . This role requires strong business acumen and being well versed

Develop the business rationale and direction for Account Based Marketing program initiation Partner with Sales to prioritize ABM focus and annual plan Own account targeting list, strategy, and focus in line with business group objectives and ABM capabilities matching Partner with Marketing teams to develop Marketing media, nurture, and content scope, design, and approach. Lead orchestration and project manage execution against plan. Own business results and optimize program through specific tactics on an ongoing basis as business needs and market opportunities require Represent program performance
Experience in B2B integrated marketing and demand generation or marketing planning, with experience in Modern Workplace and Business Applications related solution areas preferred - Strong project management skills with proven track record of successfully managing multiple projects simultaneously - Excellent communication, inter-personal, and cross group collaboration skills - High attention to detail and able to work within stringent deadlines - Creative thinking and ability to design and optimize new processes and solutions marketing, or business planning and operations. - Self-starter with a
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