Amazon's automated marketing and advertising org is seeking a talented, dynamic and highly motivated Marketing Manager to support cross-channel marketing initiatives for Amazon’s affiliate program. Amazon’s affiliate marketing program, Amazon Associates, spans millions of original content providers, bloggers and social media stars (called associates) worldwide. These associates create original content to help customers make informed purchase decisions and drive high quality traffic to Amazon. The Marketing Manager will be responsible for go-to-market of new program initiatives, as well as developing and executing engagement strategies for our current customer base. The ideal candidate will be passionate about marketing and have the ability to work at both the strategic and tactical level: generating creative ideas for growth and executing best-in-class marketing campaigns, analyzing data and solving problems. Key Responsibilities: · Coordinate with product, program, technology and international
· Bachelor’s degree · 7-10+ years of demonstrable experience in digital marketing, merchandising or related fields · Excellent in copy writing/editing with stellar attention to detail · Experience with customer segmentation, profiling, and targeting · Proven track record of effectively developing and implementing marketing plans that drive customer demand. · Excellent cross-group collaboration skills, ability to impact outcomes in a fast-paced, matrixed environment. · High attention to detail and ability to manage multiple, competing priorities simultaneously. · Exceptional interpersonal, written