Do you have a passion for developing Go-To-Market (GTM) plans? We are looking for a key player to drive targeted audience engagement, demand generation and deal acceleration by engaging Business Decision Makers (BDMs) and IT Decision Makers (ITDMs) with high impact content utilizing the power of Microsoft's cloud platform. Do you see how digital customer engagement and social selling can elevate Microsoft's role and increase the impact of our sales teams? Enterprise customers expect Microsoft to deliver transformational solutions that enable their digital business and modernize their IT so it supports their customer and operational business goals. Business Applications, with a focus on customer relationship management (CRM) cloud solutions, are an essential aspect for customer success and one of four customer Solution Areas that Microsoft has defined to help us engage customers effectively. Microsoft's Enterprise Services organization is looking for an experienced, creative and result-driven
As part of the GTM plan execution, y ou will define unique and compelling thought leadership, and create customer content optimized for digital use. You will apply account–based engagement techniques and plans to execute with Microsoft's field structure worldwide. The customer segment for this role is enterprise, made up of large commercial and public-sector customers, all of whom have a direct Microsoft relationship - and make up a significant part of Microsoft's overall business. High-priority industries include Financial Services, Retail, Manufacturing, Civilian Government and Public Safety
Qualifications: 8+ years of experience in the development and implementation of GTM, lead generation and marketing programs, including messaging, storytelling, content development and creative design Experience in sales/marketing/business development (MS or competition) in Enterprise segment is desirable Domain expertise in the CRM and ERP area Strong analytical skills Experience applying modern marketing techniques, especially account-based marketing, social engagement and content Ability to manage and prioritize multiple projects under tight deadlines Excellent cross-team collaboration skills