Senior Go to Market Lead - Alexa Voice Service at Amazon
Senior Go to Market Lead - Alexa Voice Service Details
Oct. 18, 2018, 1:50 a.m.
Project/Program/Product Management--Non-Tech
Alexa Voice Service
Seattle, Washington
Alexa marketing team Alexa Voice Service
The Alexa marketing team is looking for a dynamic customer centric marketer to lead go to market for key segments of the Alexa Voice Service business. Alexa started as the brain behind Echo, and now brings voice capabilities to countless devices including Smart TVs, Connected Speakers, PCs, Smart Home Products and more. Some of our recent launches include Sonos One, Ecobee Thermostats and HP PCs. As a segment owner you will define success for your segment and with cross functional teams including business development, product and retail account management, third party OEMs and retailers, finance, PR and UX. You will be responsible for leading go to market from concept through launch and ongoing, including influencing key product features, defining the out of box experience, building positioning and messaging, and working with partners to build and execute full funnel marketing campaigns. This role is central to the Alexa business, and the candidate best suited for this role will: · Think
· 4+ years of product management/product marketing/integrated marketing experience · Experience managing multiple competing priorities simultaneously · Experience working with partners and leading negotiations · Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs. · Bachelors degree· Experience launching new and disruptive programs · Experience launching and building consumer-facing brands—preferably in consumer products, media or e-commerce industries · Track record of delivering consumer-focused