AWS Marketing team is looking for digital marketing experts to own the digital tactics to promote the AWS Webinar program - Online Tech Talks. The talent will take the charge to plan, create and deliver online campaigns to educate our technical decision making and implementer groups throughout their life cycle. This role requires strategy setting, hands-on implementation, project management, data analysis, creative problem solving and customer understanding. Ideal candidates are passionate about learning, testing, executing, driving awareness, adoption and retention through multi-channel digital marketing. The role will collaborate with many functional teams in AWS: product marketing, service, partner marketing, field marketing, business intelligence, customer research, etc. This position must sit in Seattle, WA. Key Responsibilities: · Develop the demand generation strategy for AWS Webinars to drive the attendance and awareness goals. · Grow adoption of AWS services by driving awareness,
· 5+ years experience in building and executing digital promotional campaigns: e.g. email, web banner, social media, web page · Bachelor’s degree in marketing, business, communication, computer science, or any field of study. · Experience with email and web content management tools: e.g. Marketo, Adobe CQ, Adobe Target, etc. · 2+ years experience in setting up automated marketing experience· Experience in audience segmentation and targeting · Experience with analytical tools and ability to dive deep into metrics and reporting · Relevant work experience is more important · Demonstrated execution