Xbox Games Store, Product Marketing Manager If you are a strong ecommerce marketer who is both knowledgeable and passionate about gaming, as well as interested in being on the cutting edge of the physical-to-digital transition of console gaming content, we have a fantastic career opportunity for you. This unique role will provide you with a rich canvas to help inform and excite customers about the benefits of digital games within the Xbox ecosystem. As Product Marketing Manager for the Xbox Games category, you'll participate in designing, developing, and delivering marketing programs and promotions for the Xbox Games Store. You will contribute to almost all aspects of marketing – spanning campaign ideation, branding and creative, planning, discounting, campaign operations, outbound marketing across Xbox console, social, Xbox.com, e-mail/CRM, and PR, and campaign ROI/strategic learnings. In addition, you will have an opportunity to frame the day-to-day approach for new business models we
Responsibilities and focus areas: • Represent Microsoft Store marketing priorities and opportunities to game publishers • Category input into larger, worldwide Microsoft discounting events • Regional marketing ownership of smaller, Games category sales and discounts • Manage Xbox promotional gift card budget and spend and determine impact and ROI • Execute Xbox promotional gift card customer campaigns • Partner with publishers to develop game content-focused gifting campaigns • Facilitate the creation of trailers promoting Games category tentpole sale events • Enable partnerships between publishers