Are you passionate about gaming and want to help shape the future of one of the world's most exciting and beloved consumer brands? The Xbox One Product Marketing group is searching for a high-caliber team member to help drive product offerings and manage the go-to-market for Xbox One consoles. The Global Product Marketing Manager for Xbox One will manage acquisition and retention of new consumers ensuring that we have world class product marketing plans to meet or exceed business goals. Key deliverables will include managing product messaging, positioning, customer value prop, and GTM execution for all in-market products globally.
1. Consumer Impact: a. Translate insights into compelling ideas and a foundation for device innovation, future products, experiences, and marketing programs. b. Attend key gaming events such as ComicCon, PAX, E3, Gamescom, Tokyo Game Show, East PAX, Brazil Game Show, and others to gather insights on brand preference and other industry trends. c. Dig into BI dashboards and social media channels such as YouTube, Twitch, Facebook, Instagram, Twitter, Snapchat to track the effectiveness of our marketing messaging and campaigns. d. Use audience insights toidentify key targets, refine the positioning
Minimum 6 years of driving high-impact business and marketing performance within a major consumer product company; gaming industry experience is a plus. Top performer across the standard elements of the "product marketing" toolkit with a demonstrated track record of thought leadership and influence within an organization Problem solving, qualitative/quantitative analysis and recommendation packaging and delivery Superior analytical ability and experience developing data-driven insights at a brand management level Exceptional ability to work collaboratively across multiple teams, establish high-trust