Product Market Management Director, Audience and Insights at Microsoft
Product Market Management Director, Audience and Insights Details
Dec. 7, 2018, 12:09 a.m.
Marketing
★★★★★
People Manager
Full-Time
Redmond, WA
and Devices Team Modern Life and
The Modern Life and Devices Team defines the consumer vision, product management, business plans and go-to-market strategy for the Modern Life Solution Area and Microsoft's Devices business. As one of the company's largest multi-billion-dollar revenue businesses, the area includes the Windows platform and ecosystem, the Microsoft Surface device portfolio, Office 365 consumer services, Skype, Microsoft's intelligent agent in Cortana and search efforts with Bing, as well as the Microsoft Education Team. To drive business growth and engagement with consumers, we must make smart bets on how to optimize, manage and augment our portfolio of products and underlying capabilities. Strategy Collaborate with your Modern Life leaders, pillar leads and team to translate business priorities and objectives into effective customer empathy, insights and innovation plans Become immersed in the Modern Life business and in our target audience's perspective Activate our Customer Obsessed aspire-to culture within
Analysis, Insights and Reporting Devise creative and effective frameworks and approaches that generate insights Brief, design, execute and work alongside internal research partners to conduct qualitative and quantitative research that: Segments and sizes audiences Explores, identifies and validates customer unmet needs Validates scenarios Sizes markets, and more Apply a variety of research methodologies to achieve deep customer empathy and effectively bring the voice of the customer into Microsoft, such as: one-on-one interviews, ethnographic-style fieldwork, consumer journals, group conversations,
12+ years of professional experience in Product Planning, Market Research, Consumer Insights, Semiotics, UX research or Brand Strategy BA/BS degree in business, marketing, design or related social science discipline, or equivalent Have a strong track record in insight and innovation Deep understanding of a wide variety of qualitative research methodologies, such as: one-on-one interviews and ethnographic-style fieldwork, consumer journals, group conversations, live prototyping sessions, co-design workshops and platforms, and engaging users remotely Quantitative research design and analysis for