Alexa is Amazon’s voice service and the brain behind tens of millions of devices like the Amazon Echo, Echo Dot, and Echo Show. Alexa provides information, plays music, controls lights and other household devices, and more—instantly. Our developer community continually add capabilities to Alexa with voice applications or "skills." We are looking for a self-motivated, results-oriented Principal Product Marketer to drive awareness, engagement and depth of use with Alexa’s growing catalog of Skills. The Principal PMM will own defining our content and messaging strategy across a variety of segments and skill use cases and building our strategy for growing engagement across multiple device types. They will work with Alexa research teams to identify, scope, and execute qualitative and quantitative research projects to gain consumer insights to inform marketing strategy. They will · understand and assess core promotional opportunities in order to determine how to best drive demand of a diverse
· · Bachelor’s degree · 10+ years of relevant work experience in a product marketing or product management role · Experience writing product descriptions · Experience with digital marketing concepts and tool · Experience defining marketing plans · · Consumer marketing experience · Bachelor’s degree · Master’s Degree in Business Administration (MBA) or other advanced degree · Strong drive for results, with the ability to manage independently and take calculated risks · Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities · Ability to succeed
Senior Product Marketing Manager for Innovation
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