The Alexa Skills marketing team is looking for an experienced Marketing Manager to help increase awareness of and engagement with published Alexa skills in the US through innovative and data-driven marketing campaigns. The Marketing Manager for Alexa Skills will be responsible for helping define, build, and execute outbound marketing campaigns to improve discovery of skills and drive engagement with skills. This role will play a pivotal part in increasing discovery of top skills across channels, and will need to create outbound marketing plans in partnership with the product and marketing teams. A crucial component of the role will be managing and optimizing campaigns based on results to increase effectiveness and performance. Key responsibilities: · Create and develop comprehensive US outbound marketing campaigns for Alexa skills across channels · Define process and prioritization model for skill marketing using customer data and segmentation insight · Plan, coordinate and execute marketing
· Bachelor's degree in marketing or business · 3+ years of relevant work experience in consumer or audience marketing· Experience in technology marketing · Demonstrable, successful history of building and executing optimal consumer marketing campaigns · Strong analytical skills: understand and use data to optimize campaigns for highest impact · Ability to conceptualize and execute projects, with strong bias for action and deliver results · Ability to organize, plan, prioritize, and meet deadlines · High attention to detail including precise and effective customer communications and proven ability