This rare opportunity at Microsoft is a global , high-profile role that will be at the forefront of building customer loyalty and engagement with our Power Platform suite of products (Power BI, Power Apps, and Microsoft Flow) , which is a suite of product s that Microsoft and the Cloud and Enterprise organization are investing in heavily . In this role, you will be responsible for developing and executing a Customer Relationship Management (CRM) strategy to drive deeper engagement and greater value from our Power BI, Power Apps, and Flow customers. You will partner with the Power Platform product management and software engineering teams to drive customer engagement , work with data scientists to find interesting usage patterns to inform the behaviors we should drive , and work with other marketers to cross-promote your products to users of other products . We are looking for a results-driven, data-driven person who has a track-record of executing well and quickly and has the ability to
Partner closely with Product Management (Program Management/Engineering) , Product Marketing Management (PMM) , and acquisition marketing partners to develop and execute against a cohesive digital CRM strategy for the Power BI, Power Apps, and Flow products , with the end goal of increasing monthly active users (MAU). Develop, launch, assess performance of, iterate on, and programatize digital campaigns in owned and operated channels (e.g., email, in-product messaging, tele, SMS) that address customers at various stages of their lifecycle: acquisition via cross-sell to existing users of other products,
Minimum Qulifications Masters in Data Analytics or a Technical Function 5 years of work experience + 3 years of Digital Marketing Experience in Data Analytics function Preferred Qualifications Digital m arketing or product management experience Experience partnering closely with Product Management and Data Science teams Strong analytical thinking and experience partnering closely with data analysts