Are you a digital marketer who's ready to apply your amazing talent and energy to help fill seats at some of the biggest, most exciting events on the Microsoft calendar? Do you want to help shape our digital strategy with bold and innovative demand-generation and nurture ideas for Cloud+Enterprise events? If digital is your calling and you've mastered the tools - web, social, email, and owned and paid promotions, and nurture communications - you could be our next demand-gen lead for events. You work equally well at the strategic and tactical, at the creative and analytical, and are an amazing teammate who communicates well across groups and levels and likes to have fun. Our team is dynamic, accountable, and can easily adapt to change in this dynamic business environment. We're goal oriented, entrepreneurial, and we work hard to help each other succeed. If this sounds like you and the kind of environment in which you thrive, then please read on. The position requires superior organization
Strategic and Execution Deliverables: • Build a comprehensive event marketing plan including demand gen strategy and attendee nurture for C+E events • Work with key Microsoft stakeholders and vendors to execute event marcom plan • Implement a data and optimization plan to continually increase effectiveness of demand gen tactics • Build and use key data and analytics engines to foster a learning environment and to execute with precision using metrics as a guide • Create a field toolkit and guidance to equip field teams with tools to drive demand generation and marketing for C+E events • Manage the
Basic Qualifications: • Drives for results, while maintaining a flexible and solution-oriented approach • Customer centric • Impact and influence, excels at cross-group collaboration • Exceptional written and oral communication skills required • Deep understanding of digital marketing and experience delivering effective digital campaigns • Creativity and consistent record in delivering innovative marketing approaches • Experience writing briefs, directing creative, and messaging • Excellent organizational, planning and project management skills • Ability to communicate across teams and levels and