Digital Marketing Manager - AWS Targeting & Personalization at Amazon
Digital Marketing Manager - AWS Targeting & Personalization Details
Jan. 11, 2019, 7:57 a.m.
Marketing & PR
Sales, Marketing, and Account Management
Seattle, Washington
and Operations Team Web Services (AWS)
Amazon Web Services (AWS) is building its own world-class personalization platform and we are responsible for defining and delivering a collection of self-service performance advertising products and features. Our products are strategically important to Amazon Web Services businesses driving long-term growth. Amazon Web Services Digital Marketing Platform and Operations Team (DMP) is seeking a Digital Marketing Manager to support and drive execution of personalization across web properties and channels. The DMP Team is at the beginning of building a single technology stack to support Ad campaign creation, and a large-scale, algorithmically driven planning and performance-based system. Among other challenges the team owns where, when, and to whom we serve marketing. The team is responsible for the front-end experience and technologies used by internal teams and 3rd parties. This person will be responsible for improving the prospect and customer experience across AWS web properties and native
· 3+years of relevant work experience in marketing. · Proven experience working with industry tools and analytics packages, including web analytics, targeting, testing, and content management platforms. · Proven experience optimizing marketing campaigns to continuously improve program engagement. · Proven project management experience. · Experience with customer segmentation, profiling, and targeting. · Ability to manage time and multiple priorities with a variety of internal and external stakeholders. · Ability to present ideas to various levels of an organization and gain support for initiatives