Social Media Marketing Lead - DX, Business Development and Evangelism in Redmond, WA


TitleSocial Media Marketing Lead - DX
CategoryMarketing
LocationRedmond, WA
DivisionBusiness Development and Evangelism
Date AddedDecember 5, 2014
Open Positions1

The app revolution has taken our industry by storm. While 3rd-party applications have always been critical to Microsoft's platform success, they drive more differentiation and are easier to access on today's devices and services platforms than ever before. Now is the time when we must make a step change in our market share for apps and our mindshare with developers!

Doing so requires scaling our technical audience engagement with an unprecedented level of effectiveness to help enable our transformation to a mobile-first, cloud-first company. We must reach more developers and IT Pros than we ever have, engage with audiences who are new to Microsoft, and ensure we have a predictable model for influencing the key levers that drive the outcomes that matter most - including adoption, skills and preference for Microsoft.

We recognize we must engage where our audiences are and meet them on their terms, in a way that is authentic and relevant. The Social Media Marketing Lead will focus on building the right social media programs for Developers and IT Professionals to meet this need. The ideal candidate has deep empathy and connection with these audiences, and a willingness to be bold and innovative in our approach to address this changing landscape. The role requires a unique blend of deep technical knowledge and "commercial" experience with social media (i.e. using social media to achieve business results, not just on a personal level).

The Social Media Marketing Lead will drive our world-wide, corporate-driven social channels, owning the social strategy and execution end-to-end, including listening mechanisms that need to be put in place, the content agenda needed to engage technical audiences through these channels, as well as the appropriate measurement of social media impact.

This role will also be responsible for devising a strategy and enabling execution for our field resources, on social media. Along with the above mentioned responsibilities, one of the main challenges and a key focus area on this level will be to articulate the value proposition and tangible benefits the field can expect from investing time and resources in social media. This cannot be something our field "has" to do - it needs to be something they "want" to do and believe in.

This social media strategy should capture the imagination of technical audiences and reflect the bold, innovative approaches that are needed to engage this audience in an impactful way. As a result of these efforts, we should have deeper relationships with our audience, be more present in a 2-way dialogue, and enable our content to be more viral.

The Social Media Marketing Lead will closely partner with the DX field marketing organization (Audience Marketing Managers) across the biggest areas to execute the social media strategy. This person will also partner with teams within DX Corp (audience teams and other engines) and across the company including WW CMG and M&O as well as represent DX on the cross-company social media council.

Requirements:
This position requires in-depth understanding of developers and IT Pros, with hands-on experience and deep technical knowledge. It also requires extensive social media marketing experience on a commercial level, cross-group coordination, business acumen, and the ability to lead and influence key stakeholders. The individual must show deep passion for our audiences, our technology and our people and be willing to push the edge of innovation. The Social Media Marketing Lead should have strong analytical/problem solving skills, demonstrated success in driving complex strategies and projects, strong communication skills (verbal and written), proven project management skills and be a motivated self-starter. This person must be a "builder": someone who understands what it means to build engines that can scale worldwide and enjoys taking on the challenges that come with that.

Qualifications:
o 8-10 years of hands-on, deep technical (developer/IT Pro) experience.
o Commercial (not just personal) experience with major social channels (Facebook, Twitter, Google+, Instagram) with track-record of successful use that drove business results.
o "Geek"-level passion for technology and up-to-date knowledge of the latest news & trends in the tech industry
o Highly motivated, results-driven strategic thinker, who has strong leadership and business fundamentals
o Must demonstrate very strong understanding of integrated marketing and communications.
o Strong communication and presentation skills
o Experience in creating and implementing communications and campaign strategies nationally and/or internationally and have solid results to demonstrate those skills
o Proven ability to successfully deal with strategic, highly complex issues, problems, and challenges.
o Ability to build and deploy worldwide systems working in partnership with IT, design, engineering teams and 3rd-party vendors.
o Able to collaborate across groups and influence broad strategic initiatives
o Able to skillfully interact with and influence with executives and senior managers.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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