Social Marketing Lead Office on the Office product in Redmond, WA

TitleSocial Marketing Lead Office
LocationRedmond, WA
Date AddedMarch 28, 2015
Open Positions1

We're the team tasked with reinventing a wildly successful flagship brand-Microsoft Office-in the brave new world of consumer services! We're looking for an outstanding forward thinking consumer product and audience marketer with a deep passion for social media and channel marketing to take on a critical role as the Office Commercial Social Marketing Lead.

This role is a key role on the Office Brand and Campaign Team (which sits in Office Product Marketing). The Office brand and Campaign team is responsible for driving the brand, marketing, creative, and messaging strategy for our commercial Office products and audiences worldwide. In this role, you get to transform the connection and conversation with our target Office commercial audiences, building awareness, consideration, trial, conversion, and advocacy in compelling ways. Specifically, this means that you:

o Develop, implement and project manage social media campaigns and social activations across owned and earned commercial social channels, including relevant paid media opportunities. Coordinate with all relevant internal and external stakeholders to ensure social program effectiveness.

o Test creative concepts and messages within social channels, looking for learnings and optimizing in real time. Keenly identify efforts which are gaining traction and expanding their reach through paid media.

o Work with social media and agency partners to deliver a social media content strategy, build a commercial social media editorial calendar, and develop all content required for social content.

o Manage day-to-day activities in social networking sites including Facebook, Twitter, YouTube, LinkedIn and other similar community sites, posting on relevant blogs and seeding content (video, message posts, apps, etc.).

o Ensure that new messages and offers that are developed within the business group are carried through and landed in social media.

o Identify key opportunities for themes that are trending both in social and popular culture that Office can play a role in, identify our role, develop executional programs to leverage those moments.

o Ensure that the Office brand is uniquely positioned to be attractive to social media followers, but remains true to the core values of Office master brand.

o Be a passionate advocate for our fans and followers ensuring we give them the most relevant, engaging and "worth their while" content via owned channels.

To achieve the above, you will:

Own a full-funnel/customer lifecycle Office social media strategy and roadmap, bringing Office value prop and brand promise to life in innovative ways. Both ongoing and at specific moments, you drive the right conversation at the right time in the right social channels and platforms.

Manage the social extension and execution of Office business/product strategies and campaigns, partnering with central and channel marketers and PR, content creators, and influencers to define and land goals.

Land both of the above, so that strategy and tactics come together to demonstrate that social media marketing has driven impactful funnel/lifecycle activity. Activities include, but are not limited, to:

o Goals and metrics for each stage of the funnel/lifecycle.
o Channel opportunity identification-what works: when, where and why?
o Content strategy, creation and placement.
o User experience and element design in social channels
o Generating, driving, and monitoring community conversations
o Rapid iterative crowd-sourcing and crowd-testing product, audience, and marketing ideas.
o Benchmarking, performance/data and ROI analysis and reporting.
o Generating and communicating insights that inform and optimize marketing activities.
o Agency management.
o Codifying and training internal content producers on best practices for creating, managing, monitoring, and developing content for social networks.
o Manage the budget and any necessary agency resources/partnerships.
o Monitor and report on social media trends, tools, threats, and opportunities, increasing the "social IQ" of the business and marketing teams.
o Represent Office in corporate- and industry-wide social media conversations and spaces, leading and fostering dialogue and community.
o Help increase the Office customer's desire to try, acquire, and evangelize 365 as a must-have product to which he/she wants to subscribe now!

If you are going to accomplish these outcomes in a complex environment, you thrive on:

o Big challenges!
o Creating compelling brand and campaign stories and bringing them to life systematically in social channels.
o Innovating in new media.
o Leading and managing multiple projects (often simultaneously) from concept throupletion, acing tight timelines to deliver high-quality work.
o Forging and nourishing productive partnerships with key stakeholders, negotiating through differences proactively and collaboratively.
o Communicating early, often, and transparently.
o Anticipating, driving, and landing system and process efficiencies.
o Staying ahead of social media and marketing trends and tools.
o Playing to have fun and to win! Every member of our team is a co-creator and ambassador of our mission and values.

Desired qualifications include a Bachelor's degree and 7-10 years of proven/relevant experience in:

o Social media marketing.
o Strategy and execution ownership-and proven results-for complex customer-facing programs. Multi-channel and or emerging technology focus is a plus.
o Harnessing the social technology, ideally for comparable products/customers/rebrand at scale.
o Driving content strategy, partnerships, creation, and placement/syndication across multiple platforms.
o Online monitoring and measurement platforms, including but not limited to Omniture, Facebook Insights, YouTube Insights, Sprinklr, Google Analytics, HootSuite, TweetDeck, Social Mention, etc.
o Digital marketing including SEO, SEM, display, other digital advertising, marketing analytics, email, Web, and social platforms.
o Agency and budget management.
o Driving an innovative, iterative learning strategy across multiple channels. Extracting and using insights to inform product, marketing, and campaign recommendations.
o Developing and delivering marketing plans to senior executive management.
o Cross-functional collaboration (technical/product, user experience, marketing, and agency/corporate).
o Project leadership and process excellence

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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