the team tasked with reinventing a wildly successful flagship brand-Microsoft Office-in
the brave new world of consumer services! We're
looking for an outstanding forward thinking consumer product and audience marketer with a deep passion for social media and channel marketing to take on a critical role as the Office Commercial Social Marketing Lead
This role is a key role on the Office Brand
and Campaign Team
(which sits in Office Product Marketing
). The Office
brand and Campaign
team is responsible for driving the brand, marketing, creative, and messaging strategy for our commercial Office
products and audiences worldwide. In this role, you get to transform the connection and conversation with our target Office
commercial audiences, building awareness, consideration, trial, conversion, and advocacy in compelling ways. Specifically
, this means that you:
, implement and project manage social media campaigns and social activations across owned and earned commercial social channels, including relevant paid media opportunities. Coordinate
with all relevant internal and external stakeholders to ensure social program effectiveness.
creative concepts and messages within social channels, looking for learnings and optimizing in real time. Keenly
identify efforts which are gaining traction and expanding their reach through paid media.
with social media and agency partners to deliver a social media content strategy, build a commercial social media editorial calendar, and develop all content required for social content.
day-to-day activities in social networking sites including Facebook
, YouTube, LinkedIn
and other similar community sites, posting on relevant blogs and seeding content (video, message posts, apps, etc.).
that new messages and offers that are developed within the business group are carried through and landed in social media.
key opportunities for themes that are trending both in social and popular culture that Office
can play a role in, identify our role, develop executional programs to leverage those moments.
that the Office
brand is uniquely positioned to be attractive to social media followers, but remains true to the core values of Office
o Be a passionate advocate for our fans and followers ensuring we give them the most relevant, engaging and "worth their while" content via owned channels.
To achieve the above, you will:
a full-funnel/customer lifecycle Office
social media strategy and roadmap, bringing Office
value prop and brand promise to life in innovative ways. Both
ongoing and at specific moments, you drive the right conversation at the right time in the right social channels and platforms.
the social extension and execution of Office
business/product strategies and campaigns, partnering with central and channel marketers and PR, content creators, and influencers to define and land goals.
both of the above, so that strategy and tactics come together to demonstrate that social media marketing has driven impactful funnel/lifecycle activity. Activities
include, but are not limited, to:
and metrics for each stage of the funnel/lifecycle.
opportunity identification-what works: when, where and why?
strategy, creation and placement.
experience and element design in social channels
, driving, and monitoring community conversations
iterative crowd-sourcing and crowd-testing product, audience, and marketing ideas.
, performance/data and ROI
analysis and reporting.
and communicating insights that inform and optimize marketing activities.
and training internal content producers on best practices for creating, managing, monitoring, and developing content for social networks.
the budget and any necessary agency resources/partnerships.
and report on social media trends, tools, threats, and opportunities, increasing the "social IQ" of the business and marketing teams.
o Represent Office
in corporate- and industry-wide social media conversations and spaces, leading and fostering dialogue and community.
increase the Office
customer's desire to try, acquire, and evangelize 365 as a must-have product to which he/she wants to subscribe now!
If you are going to accomplish these outcomes in a complex environment, you thrive on:
compelling brand and campaign stories and bringing them to life systematically in social channels.
in new media.
and managing multiple projects (often simultaneously) from concept throupletion, acing tight timelines to deliver high-quality work.
and nourishing productive partnerships with key stakeholders, negotiating through differences proactively and collaboratively.
early, often, and transparently.
, driving, and landing system and process efficiencies.
ahead of social media and marketing trends and tools.
to have fun and to win! Every
member of our team is a co-creator and ambassador of our mission and values.
qualifications include a Bachelor's
degree and 7-10 years of proven/relevant experience in:
and execution ownership-and proven results-for complex customer-facing programs. Multi-channel
and or emerging technology focus is a plus.
the social technology, ideally for comparable products/customers/rebrand at scale.
content strategy, partnerships, creation, and placement/syndication across multiple platforms.
monitoring and measurement platforms, including but not limited to Omniture
, Facebook Insights
, YouTube Insights
, Google Analytics
, Social Mention
marketing including SEO
, display, other digital advertising, marketing analytics, email, Web
, and social platforms.
and budget management.
an innovative, iterative learning strategy across multiple channels. Extracting
and using insights to inform product, marketing, and campaign recommendations.
and delivering marketing plans to senior executive management.
collaboration (technical/product, user experience, marketing, and agency/corporate).
leadership and process excellence
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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