Senior Research Manager, Marketing in Redmond, WA


TitleSENIOR RESEARCH MANAGER
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedMarch 18, 2015
Open Positions2

Introducing CMR and the Role

At Microsoft, we are committed to the mission of helping our customers realize their full potential. We are motivated and inspired every day by how our customers use our software, services and devices to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We are equally committed to ensuring our employees have the working environment and the resources to succeed and develop as professionals in their disciplines.

The Customer and Market Research team is one of the largest Market Research departments in the world and serves the company's core businesses. We are based at our HQ in Redmond, WA, and have several offices throughout Europe. We are close to and in constant contact with our business partners and our work has global reach and impact. Our people are research professionals with a strong consultative approach who thrive on tackling significant business opportunities and influencing decision makers at all levels. They are intellectually curious, analytical, impact driven, persistent, and not shy about sharing their opinions and recommendations. And, they are passionate about developing themselves, their careers and their profession.

We are looking for a research and business consultant to support the CAS Brand and Integrated Marketing teams. This consultant will be responsible for delivering high-impact insights to these teams to influence their thinking about the user, and impact strategies and programs. We are looking for someone who can work with their business partners to understand the opportunities and challenges of the business, and define and manage a research program to inform the business from a user perspective.

Key Roles & Responsibilities:

Brand Research

- Drive holistic brand measurement and learning plans for Consumer Apps and Services brands (Skype, Lync, Bing, IE, MSN, Outlook.com and OneDrive) both for individual brands, as well as for the portfolio of brands
- Participate in strategic workstreams by synthesizing insights from around the company to inform brand strategy and recommendations
- Partner with the Brand Team to inform decisions such as brand storytelling and naming
- Integrated Marketing Research
- Participate in strategic campaign planning by synthesizing existing brand/product/audience learnings to inform camping strategies and media targets, and conduct new planning research if necessary
- Work with the campaign managers to determine measurable outcomes for campaigns and develop tracking tools to capture these metrics
- Develop a measurement framework for one-off and on-going entertainment integrations

Position Requirements:

- The ideal candidate will have at least 8 years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience.
- The ideal candidate will also have a demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations.
- This position requires a Bachelor's degree, with a graduate degree in business, market research or a social science strongly preferred.

Specific Skills & Experiences Desired:

- Must be knowledgeable with different quantitative and qualitative research techniques and have familiarity with both univariate and multivariate statistical techniques
- Experience managing multi-country tracking studies, and driving them for actionability.
- Expert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
- Strong knowledge of analytic and modeling tools (transactional level, segmentation/targeting using behavioral and demographic data preferred)
- Great stakeholder management skills required

Competencies Needed For Success in CMR:

As a Marketing Research manager in CMR, you will have an opportunity to work on epic business problems which have the possibility of changing how people work, play, socialize, and learn.
The following competencies are needed to be successful in CMR:

- Agility: An agile research consultant is someone who recognizes that existing plans, programs, and projects need to evolve with the business situation. We need to remain in close contact with internal partners to effectively plan for, react and predict those shifts.

- Possess a Breadth Perspective: By design, a central research organization can look across different businesses and categories, to pattern match, to identify differences, intersection points, and opportunities for connection. This wide angle lens generates a breadth perspective and an extremely valuable understanding of the similarities and differences across businesses.

- Discipline Leadership: As market research discipline leaders, we effectively frame business issues, draw from a breadth of methodological and analytic strategies to evaluate business issues, and generate valid and actionable conclusion from data. This includes consulting on and critiquing research done outside of our team.

- Impact Driven: Being impact driven means that we invest our energy and define our success based on how well we support the company's business objectives.

- Innovative: We need to explore and adopt innovative approaches to market measurement. This includes relentlessly identifying new data sources, analytic techniques, and delivery options for our insights.

- Objective: As objective internal partners, we are willing to challenge strongly held assumptions with facts. We are willing to consistently and respectfully present an unbiased view, even under pressure.

- Persistence: Persistence is the ability to maintain effort regardless of hurdles that get in our way. When obstacles are too frequent, too numerous, or too severe, they impact our motivation. The impact of persistence is most pronounced when we press on and keep taking action when we don't immediately feel motivated to do so.

- Provocative: A provocative partner is someone who is looking out for the best interest of our internal client and the company at large. To do this well, we are unafraid to respectfully bring questions, data, and conclusions to the table that may run counter to conventional wisdom, call into question existing plans, or identify significant business risks or failings.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Apply for this job at Microsoft
Introducing CMR and the Role

At Microsoft, we are committed to the mission of helping our customers realize their full potential. We are motivated and inspired every day by how our customers use our software, services and devices to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We are equally committed to ensuring our employees have the working environment and the resources to succeed and develop as professionals in their disciplines.
The Customer and Market Research team is one of the largest Market Research departments in the world and serves the company's core businesses. We are based at our HQ in Redmond, WA, and have several offices throughout Europe. We are close to and in constant contact with our business partners and our work has global reach and impact. Our people are research professionals with a strong consultative approach who thrive on tackling significant business opportunities and influencing decision makers at all levels. They are intellectually curious, analytical, impact driven, persistent, and not shy about sharing their opinions and recommendations. And, they are passionate about developing themselves, their careers and their profession.

We are looking for a research and business consultant to support the CAS Brand and Integrated Marketing teams. This consultant will be responsible for delivering high-impact insights to these teams to influence their thinking about the user, and impact strategies and programs. We are looking for someone who can work with their business partners to understand the opportunities and challenges of the business, and define and manage a research program to inform the business from a user perspective.

Key Roles & Responsibilities:
Brand Research
oDrive holistic brand measurement and learning plans for Consumer Apps and Services brands (Skype, Lync, Bing, IE, MSN, Outlook.com and One Drive) both for individual brands, as well as for the portfolio of brands
oParticipate in strategic work streams by synthesizing insights from around the company to inform brand strategy and recommendations
oPartner with the Brand Team to inform decisions such as brand storytelling and naming Integrated Marketing Research
oParticipate in strategic campaign planning by synthesizing existing brand/product/audience learning's to inform camping strategies and media targets, and conduct new planning research if necessary
oWork with the campaign managers to determine measurable outcomes for campaigns and develop tracking tools to capture these metrics
oDevelop a measurement framework for one-off and on-going entertainment integrations

Position Requirements:
The ideal candidate will have at least 8 years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience. The ideal candidate will also have a demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations. This position requires a Bachelor's degree, with a graduate degree in business, market research or a social science strongly preferred.
Specific Skills & Experiences Desired:
oMust be knowledgeable with different quantitative and qualitative research techniques and have familiarity with both univariate and multivariate statistical techniques
oExperience managing multi-country tracking studies, and driving them for action ability.
oExpert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
oStrong knowledge of analytic and modeling tools (transactional level, segmentation/targeting using behavioral and demographic data preferred)
oGreat stakeholder management skills required

Competencies Needed For Success in CMR:
As a Marketing Research manager in CMR, you will have an opportunity to work on epic business problems which have the possibility of changing how people work, play, socialize, and learn.
The following competencies are needed to be successful in CMR:

Agility: An agile research consultant is someone who recognizes that existing plans, programs, and projects need to evolve with the business situation. We need to remain in close contact with internal partners to effectively plan for, react and predict those shifts.
Possess a Breadth Perspective: By design, a central research organization can look across different businesses and categories, to pattern match, to identify differences, intersection points, and opportunities for connection. This wide angle lens generates a breadth perspective and an extremely valuable understanding of the similarities and differences across businesses.

Discipline Leadership: As market research discipline leaders, we effectively frame business issues, draw from a breadth of methodological and analytic strategies to evaluate business issues, and generate valid and actionable conclusion from data. This includes consulting on and critiquing research done outside of our team.
Impact Driven: Being impact driven means that we invest our energy and define our success based on how well we support the company's business objectives.

Innovative: We need to explore and adopt innovative approaches to market measurement. This includes relentlessly identifying new data sources, analytic techniques, and delivery options for our insights.
Objective: As objective internal partners, we are willing to challenge strongly held assumptions with facts. We are willing to consistently and respectfully present an unbiased view, even under pressure.
Persistence: Persistence is the ability to maintain effort regardless of hurdles that get in our way. When obstacles are too frequent, too numerous, or too severe, they impact our motivation. The impact of persistence is most pronounced when we press on and keep taking action when we don't immediately feel motivated to do so.
Provocative: A provocative partner is someone who is looking out for the best interest of our internal client and the company at large. To do this well, we are unafraid to respectfully bring questions, data, and conclusions to the table that may run counter to conventional wisdom, call into question existing plans, or identify significant business risks or failings.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Apply for this job at Microsoft