Senior Ptnr/Chnl Mktg Manager WIN, Marketing in Redmond, WA


TitleSenior Ptnr/Chnl Mktg Manager WIN
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedFebruary 5, 2015
Open Positions2

We want YOU to help Microsoft introduce Windows 10 and the next version of Office to millions of US consumers at retail.
Retail sales and marketing has always been important to Microsoft and with Windows 10 on the horizon it has never been more critical. 80% of consumers will visit a retailer (online or in store) before purchasing a PC, tablet, or phone and when Windows 10 is new we want to ensure our partners can show off the full set of Microsoft experiences across the entire range of Windows devices in a way that is relevant to the millions of consumers who shop in retail every year.

The Windows and Office US Retail teams are looking for someone with experience driving business & marketing results (ideally consumer marketing) through large business partners (ideally retailers). The role will own partner/channel marketing with our largest US Retail partner where we have a large and very strategic store-within-a-store investment. The Windows Store at Best Buy is a giant stage for telling the Windows 10 story to consumers. This is your opportunity to shape how that story gets told on the most visible and most important retail stage in the world.
In this role you will be accountable for:
Achieving account level goals for the Windows and Office business on an annual basis - with special focus on business goals for the store-within-store
The shopper experience in-store and online - identifying ways to continuously improve the experience based on input from retail sales people, shopper research, and Windows/Office strategy.
o Developing shopper marketing tactics that maximize Microsoft's business results using the right mix of our retail marketing elements (labor, online, visual, education, and demo) and based on the partner's capabilities
o Influencing the partner to change the shopping experience and execute the shopper marketing tactics
The Best Buy budget for Windows and Office with special focus on the Windows Store
o Approval of the planning and claims process for payments made directly to the partner
Execution of sales and marketing programs that align to Windows and Office business priorities
Publishing monthly scorecard that summarizes business results and execution status for the Windows Store effort
Developing seasonal marketing plans that determine how partner led demand generation investments will be spent each cycle
Integration of BBY products and offers into Microsoft's seasonal above-the-line marketing including TV, digital, social, and PR
Assessing business impact of shopper marketing tactics and seasonal marketing plans, sharing results, and using insights / learning to inform future marketing efforts
o Performing business analytics down to the individual store level and across business priorities / metrics to understand impact of marketing investments

Like any role at Microsoft, this role will require extensive collaboration internally and externally. Internally, you will work with the Windows Store virtual team to improve the shopper experience and execute seasonal marketing plans. The internal team includes people from sales, visual merchandising, training/education, and field labor. To be effective you will need to influence without direct authority. Externally, you will work closely with BBY marketers and retail operations people as well as with sales and marketing people from our OEM partners to feature our hero devices in marketing. This will require someone who is extremely comfortable managing the tension associated with balancing the interests of the business against the interests of the partner.

The ideal candidate for this position will have many of the following traits:
A passion for taking on new challenges and opportunities
Proven track record of driving business results thru partner sales and marketing
Knowledge of selling/marketing to consumers thru retail
Strong product acumen and an ability to envisions products/bundles that meet customer needs
A strong point of view and a willingness to speak up and fight for it
A direct and concise approach to communication
An ability to lead and influence without direct authority
A competitive spirit / strong desire to win
Ability to put structure around an ambiguous problem
High energy and an ability to juggle many complex efforts simultaneously
Creativity with a passion for finding a better way
A bias for action informed by insight
An openness to feedback and ability to change course when needed
Comfort with business analysis and a curiosity to understand the impact of every marketing investment
A rigorous approach to project management
Minimum Requirements:
Bachelor's degree, MBA nice to have
Willingness to travel ~20% of time
Minimum of 7 years of professional experience
Partner / channel marketing experience
Excellent written and verbal communications skills
Strong analytical skills and high degree of comfort with Excel
Interest in consumer technology products

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Apply for this job at Microsoft
Retail sales and marketing has always been important to Microsoft and with Windows 10 on the horizon it has never been more critical. 80% of consumers will visit a retailer (online or in store) before purchasing a PC, tablet, or phone and when Windows 10 is new it will be imperative that retailers can show off the full set of Microsoft experiences across the entire range of Windows devices in a way that is relevant to the wide variety of consumers that shop in retail.
The Windows US Retail Marketing team is looking for an experienced partner marketer to help us sell more Windows devices and Microsoft services like Office and Skype to small business and Education customers (breadth school districts / schools) thru retailers like Best buy, Staples, and Micro Center. These retailers sell to small business owners and students in their retail stores and to small business & school decision makers thru their direct B2B channels. They reach customers who are not always touched by Microsoft's traditional B2B partners but who still buy a lot of technology products. Our goal is to find new and better ways to help our retail partners sell Microsoft products and services both in their stores and thru their B2B channels. Our competitors are aggressively pursuing this opportunity and we need to as well.
The right candidate will be comfortable working across a wide range of Microsoft groups and external partners to ensure we have the right devices, services, third party apps & accessories, investment programs, and marketing materials to sell to these audiences. Internally, the candidate will work up-stream with business group counterparts, across segment teams in the US subsidiary, within the US retail and OEM sales teams, and with the US retail excellence team. Externally the candidate will work directly with retailer as well as OEMs and software/hardware partners to package products and offerings and help bring them to market. He/she will figure out how to market and merchandise these solutions in retail stores to appeal to students and small business owners and how to sell to SMB and Education decision makers thru retailer B2B channels.
This is a new role and will require someone who thrives on tackling new challenges and charting new territory. The ideal candidate will be excellent at sizing / scoping opportunities and getting others excited to go tackle them, turning ambiguous problems into concrete action plans, working with a wide variety of internal and external partners to get things done, and operating across the sales and marketing mix - from in-store messaging / merchandising to investment program definition to IT decision maker selling strategies.
The ideal candidate for this position will have many of the following traits:
A passion for taking on new challenges and opportunities
Proven track record of results in sales and marketing capacities
Knowledge of selling/marketing to SMBs and/or the Education market
Strong product acumen and an ability to envisions products/bundles that meet customer needs
Partner / channel marketing experience with proven track record of driving business results thru partners
An ability to lead and influence without direct authority
A strong desire to win
Ability to put structure around an ambiguous problem
High energy and an ability to juggle many complex efforts simultaneously
Creativity with a passion for finding a better way
A bias for action informed by insight
A direct and concise approach to communication
An openness to feedback and ability to change course when needed
The follow-thru and comfort with business analysis required to understand the impact of every marketing investment
A rigorous approach to project management
Minimum Requirements:
Bachelor's degree, MBA nice to have
Minimum of 7 years of professional experience
Partner / channel marketing experience
Excellent written and verbal communications skills
Strong analytical skills and high degree of comfort with Excel / financial modeling
Interest in consumer technology products

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Apply for this job at Microsoft