The Senior Marketing Manager
of Xbox Sponsorships
will be responsible for developing the strategy and managing the Go-To-Market
execution of our gaming, sports and entertainment sponsorships to drive Xbox
awareness and affinity. A successful manager will not only set the vision but also negotiate and manage the full execution of these partnerships (working with an agency and other team members). Ultimately
, it will be the responsibility of this manager to deliver high impact sponsorships that deliver against key Xbox
include 3 main areas:
the strategy and help secure the recommended properties (or for existing sponsorships refine the plan and develop the relationship):
overall sponsorship strategy and recommendations in alignment with Xbox
on where and how we integrate product, are branded in and around and drive consumer awareness and excitement
and execute fully-integrated sponsorship activation programs combining traditional advertising elements (TV, radio, print, etc.), non-traditional assets (digital, mobile and social media) and event-specific activation programs with supporting work back plans.
and manage all communications (internal and external) to ensure defined objectives, strategies, requirements, and budget are met.
an external agency team as well as partner with global sponsorship team, product marketing managers, channel/sales, and Marcom
teams to execute sponsorship plans
measurement and analytics programs to accurately track ROI
, market share growth and incremental sales data.
to monitor and refine programs based on results throughout.
and manage event program "post-mortem" evaluations to ensure learning's, results, ROI
, and areas for improvement are effectively captured and communicated.
The Sr. Marketing Manager
will have direct and relevant marketing experience in a role encompassing sponsorship marketing, brand management, partner management, and/or agency account management. This individual will have strong organizational and relationship skills, superior capability to develop marketing and activation campaigns which amplify partnerships' associational benefits, and a strong intuitive business sense to help inform prioritization of efforts. This individual should be willing and capable of more executional and operational tasks necessary to drive return-on-objective and return-on-investment value. Key
attributes of this individual will include:
energy, entrepreneurial mindset
to work in a fast-paced environment
to break through rigid structures and bureaucracy with partners through a combination of "big picture thinking", diplomacy, salesmanship and attention-to-detail
organizational and multi-tasking skills
skills, both tactical and strategic at the partner executive level
experience building relationships
problem-solving skills and attention-to-detail
to succeed in a results-driven environment
success launching and developing sponsorships/partnerships
working with top sports leagues, teams and players
and Presentation Skills
and articulate; speaks clearly and persuasively; responds well to questions; has strong group presentation skills; writes clearly and informatively; presents numerical data effectively
o Partnership Orientation
expectations and tone to anticipate the needs and requirements of all internal client segments, agency partners and property contacts; clearly sets expectations and brand objectives for property partners
in the identification and on-boarding of sponsorship properties with an emphasis on a collaborative and integrated relationship.
business intuition; understands financial, legal and customer implications of all decisions; intently focused on profitability; strong knowledge of marketplace and competition
o Bachelor's Degree
o 7+ years' of experience in sports and/or sponsorship marketing with proven leadership in creative development of brand marketing programs in the sports and entertainment industry to develop custom experiences, campaigns and initiatives to reinforce and further brand objectives
o MS office skills
to travel domestically when required
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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