- Microsoft Azure
as social media became all the rage 3-5 years ago, Engagement Marketing
is emerging as the next big trend in marketing. This is great news for talented content creators and storytellers. Key
to success in Engagement Marketing
is the ability to move beyond product pitches and engage with real people in a meaningful, memorable, and sharable way. In this role, you'll replace traditional marketing assets and buzz words with innovative nurture streams featuring eBooks
, webinars, and infographics.
The Microsoft Azure
marketing team wants to put your storytelling skills to great use creating marketing assets that resonate with potential and current customers and help them tackle their IT needs in a smarter, more efficient way using Microsoft's
computing represents one of the most important evolutions of the IT industry, and a strategic priority for Microsoft
. Microsoft Azure
is our public cloud offering that will lead a generational shift in the industry, as well as within Microsoft
The C&E Demand Center
team is responsible for driving a significant part of the Microsoft Azure
business through both online customer acquisition and customer lifecycle management. As part of that team you will work with other product marketers and our engineering team to create compelling engagement programs that attract prospects and help them be successful in moving to the cloud.
with other marketing managers and subject matter experts to build compelling nurture streams that include eBooks
, webinars, humorous / entertaining content, nurture emails, blog posts, etc. across all phases of the buyer's journey.
2. Conduct A/B
tests on content effectiveness and optimize nurture streams via insights from regular analytics reporting, as well as field and customer feedback. Share
learnings and best practices with larger marketing team to enhance content effectiveness.
collaboratively with the broader Microsoft Azure
marketing team and graphic designers to brainstorm themes for nurture streams and how to best bring them to life. Contribute
to editorial calendar and nurture content plan to ensure high quality content with clear, consistent, and compelling messages that tells our story and helps our customer be successful.
writing skills - clear, concise, clever, convincing
5+ years professional writing experience
2+ years product marketing or copywriting experience in the technology industry
degree in communication, journalism, marketing or equivalent experience.
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Apply for this job at Microsoft