Senior Marketing/Channel Manager - Retail on the Office product in Redmond, WA


TitleSenior Marketing/Channel Manager - Retail
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
ProductOffice
Date AddedDecember 5, 2014
Open Positions1

Do you have a passion for Retail? Are you a strong leader and collaborator? Are you ready to help one of Microsoft's most important products transform into the world of subscriptions and services? If so, the US Retail Team is looking for you.

The US Retail Sr. Category Manager for Office is responsible for planning, defining and executing Microsoft's Retail marketing strategies for the Office category. As a category manager you are responsible for optimizing the end customer journey across our roster of managed retail accounts, including Best Buy, Staples, Walmart, Amazon and more. This includes both our traditional Office 2013 perpetual products as well as our newer Office 365 subscription offerings. You will partner with and influence our sales teams, the Office BG, WW Category teams and our Retail Partners directly. You will be responsible for communicating our Office at Retail strategies and value proposition, landing partner incentive programs, sharing best practices with Channel marketing teams, managing marketing spend and reporting on business progress and issues. This is a visible role and a leadership opportunity on a critical product category for Microsoft that is in the midst of our broader transition to a services orientation.

This role reports to the Director of Office Category Management, US Retail.

In this role you will need to succeed against aggressive goals, be a strong communicator, drive complex projects across multiple groups, and deal with ambiguity. You must be comfortable interacting with senior leaders and virtual teams, both internally and externally (Retail partners). The position also requires the ability to develop and build trustworthy retail partner relationships, specifically at the buyer level, in order to build successful business outcomes.

Position Requirements

Analysis
o Analyze the marketing environment (including market, industry, image, ecosystem, competition, macroeconomics), and recommend refinements to marketing investments in order to successfully implement corporate marketing strategies and increase reach and return on investment (ROI).
o Orchestrate the measurement of multiple campaign results and sales performance, making adjustments to retail strategy or implementation, demonstrating the relative effectiveness of the campaign and providing insights for future improvements.
o Gather competitive Intelligence and disseminate to Channel Marketing & Sales Teams.
o Balance short-term business needs effectively against long-term strategies when creating a comprehensive set of offerings and programs, resulting in effective offer design and implementation.

Budget
o Manage and approve the marketing budget and spend for respective category (MDF, Rebates, Strategic Account funds, Retail Services investments, etc.).
o Manage forecasting and budget process.

Category Management
o Be the US Retail subject matter expert and captain for given category.
o Manage the rhythm of the business (ROB) process, including conducting a product revenue analysis, business performance and scorecard and quarterly business reviews.
o Use pilot, evaluation, or trial programs to inform the US campaigns or marketing activities for channel wide implementation. Share best practices from other retail partners, other categories or other regions.
o Work with direct and indirect supply chain partners to assure steady flow of product and appropriate quantities of supply in the channel.
o Collaborate with operations teams, pricing teams and custom configuration teams on appropriate issues.

Collaboration
o Bring together different Marketing stakeholders to lead innovative, integrated marketing approaches to more effectively reach targets and achieve efficiency.
o Engage key sales, segment, or partner representatives proactively when developing go-to-market (GTM) strategies.
o Own the internal category relationship with BG and other WW stakeholders for retail channel planning, execution and feedback.
o Seek out ideas from internal and external partners in order to remove barriers and engage leadership across Microsoft.

Impact & Influence
o Conduct presentations to executives and at key accounts for product campaigns/launches and/or educate sales organization for smaller retailer presentations.
o Persuade influential partners and customers to support programs that drive the category.

Marketing
o Build end-to-end implementation plans for campaigns and marketing activities (including goals, objectives, target audience, call to action, budget, measurement criteria, partner engagement approach, and sales readiness) and conduct and document postmortems with relevant stakeholders, resulting in seamless implementation of campaign or marketing activity and goal alignment.
o Own product level marketing strategies, marketing plans and success measures for the lifecycle of a product (launch to retirement). This includes assortment, allocations, ad guidelines and programs, merchandising, POP and training programs for your category.
o Create messaging and content across solution sets in order to support marketing activities that were aligned to the product, corporate brands, and overall strategy.
o Engage with marketing stakeholders to ensure that a marketing plan or tactics has maximum impact through delivery, including the use of new methods to influence the customer (social networks, online media, and so on).

Qualifications
o Minimum of 8-10 years of experience in Retail Marketing, business development or a related field.
o Understands how to translate strategic issues and map them into tactical execution plans.
o Demonstrates leadership thinking and accountability by owning the problem, taking the initiative, and solving it through the team.
o Ability to live with a bit of chaos, understand the art of prioritization, and be results-driven.
o Strong collaboration skills, demonstrates leadership with the ability to effectively influence others in multiple groups and collaborate to achieve specific goals.
o Proven analytical experience with ROI, sales, trend analysis, plan-o-grams and additional online and in store metrics.
o Excellent written and verbal communication skills.
o Persuasive, good listener.
o Illustration of Microsoft competencies.
o BA required; MBA preferred.
o Microsoft experience a plus.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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