Senior Marcom Manager - Social Media, Microsoft Retail Stores in Redmond, WA


TitleSenior Marcom Manager - Social Media, Microsoft Retail Stores
CategoryMarketing
LocationRedmond, WA
DivisionRetail Stores
Date AddedDecember 5, 2014
Open Positions1

SUMMARY:

The mission of the Microsoft Retail Stores is to profitably showcase Microsoft technology and illuminate our innovation story, by transforming the buying and ownership experience for Microsoft devices, software and services.

Are you the type of person who likes to drive big results?? Are you interested in driving triple growth in social media for the Microsoft retail stores? Do you want to drive exponential customer engagement, revenue and satisfaction? If yes, we may have your next big opportunity! We're seeking a driven, innovative and experienced digital and social media marketer to lead our social media programs for Microsoft retail stores.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

- Overseeing all social media marketing efforts for Microsoft retail stores. This includes social media strategy, management of social media presences on Facebook, Twitter, Instagram, YouTube and other channels; content development, customer engagement, monitoring/listening and social media promotions.
- Responsible for driving substantial increase in follower growth (100% growth within 12 months), engagement (2+% customer engagement rate) through exclusive and relevant content; revenue attributable to social media (over $2M annual revenue), and customer satisfaction/resolution of service issues.
- Development and execution of comprehensive, annual social marketing strategy and editorial calendar; Creation of social marketing campaigns mapped to key consumer buying moments, holidays, new store openings (NSOs), promotions and offers. Campaigns and contests should be integrated across all retail store marketing disciplines and channels, and strong integration with other Microsoft product teams to support and amplify.
- Coordination with PR agencies to identify and engage with local influencers, bloggers, and brand advocates in the social sphere; manage local influencers, bloggers, brand advocates to help drive traffic & support local sustained program.
- Management of relationships across broader Microsoft's social community to foster amplification, cross-sharing of content, growth of social followers and provide business requirements for current and future-state social platforms and programs.

- Overseeing and managing daily engagement and user-generated content on social media outlets, including posting editorial content, responding and real time management.

- Providing feedback for customer service team as needed to report on-going customer issues, or provide responses on customer issues related to campaigns, promotions or NSOs

- Driving strong integration across other marketing communication tactics, including in-store, online store, digital advertising, email and SMS.

BASIC QUALIFICATIONS:

- Significant social media marketing experience. At least 7-10 years of related experience in social media and marketing communications disciplines, digital marketing, or integrated marketing.
- Experience driving customer engagement and business results through effective social media campaigns, initiatives, and contests, including management of editorial content, content user experience and delivery of social campaigns with ongoing improvement and measurable results.
- Analytical thinking and data driven approach; ability to understand marketing data and analysis and develop campaign recommendations and optimizations from these insights
- Strong collaboration skills and a great team player who can work independently
- Strong capacity for leading change, dealing with ambiguity and providing creative solutions
- Retail or CPG marketing experience preferred.
- Bachelor's degree required, MBA a plus

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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