Senior Marcom Manager A&O, Advertising & Online in Miami, FL


TitleSenior Marcom Manager A&O
CategoryMarketing
LocationMiami, FL
DivisionAdvertising & Online
Date AddedDecember 19, 2014
Open Positions1

Role Purpose
The 'Other Latin America' (OLA) Trade Marketing Manager is based in the Latam Regional Hub in Miami and works in a regional capacity across Argentina & Uruguay, Colombia, Chile, Peru and Latam New Markets (LNM) to develop and implement marketing activities to drive preference for the Microsoft Advertising brand. Specifically, the role enables the sales organizations across each of the markets with content, messaging, collateral and client engagement opportunities to drive the sales process and green scorecard attainment. This role is also a core member of the Microsoft Advertising Emerging Markets Trade Marketing team, with marketing lead peers in the Asia (APAC/GCR), Central & Eastern Europe (CEE), Middle East & Africa (MEA) and Mexico (MEX) regions. The OLA Trade Marketing Manager is responsible for:
o Developing and implementing the Trade Marketing Plan for the OLA region. Partnering with the sales organization to identify business needs, and to ensure marketing activities are measurable and impactful against business objectives. To review the plan on a rolling basis throughout the fiscal and optimize where needed.
o Leading centralized regional marketing programs, including brand campaigns, internal and external communications, newsletter programs, production of enablement materials/ sales collateral, owned and 3rd party events, digital days/ workshops etc. Utilizing customer and market insights to inform programs.
o Providing strategic marketing consultancy to local marketing teams as well as Channel Managers. Overseeing the disbursement of decentralized marketing funds and holding accountability for same.
o Partnering with Sales Specialists, Sales Excellence and Monetization leads within the OLA region to ensure marketing programs map to the product pipeline as well as packaged and communicated in an effective way to drive sales.
o Partnering with Emerging Markets Communications Lead to ensure OLA region is well supported with PR for new product launches, new partnerships, thought leadership research etc.
o Partnering with the Emerging Markets Research & Insights Lead to develop landing plans for regionalized thought leadership research, including owned and 3rd party events, press interviews and sales collateral. Using 3rd party and syndicated data to build product 'proof of performance' stories and package into a tangible format for use by the sales team.

o Partnering with marketing lead peers in Asia, CEE, MEA and MEX to drive economies of scale, success transfer, surface best practices etc.
o Building relationships with CEO's, MD's and Digital Leads at agencies as well as Marketing Directors at advertiser organizations to drive preference for Microsoft Advertising
o Functioning as an external spokesperson and evangelist for Microsoft with agencies, advertisers, partners, industry bodies and the trade press.

Success in this role relies on a strong understanding of key business drivers, solid commercial acumen, and strategic savvy, coupled with the establishment of a water-tight partnership with the sales teams in each geography, such that the marketing function is viewed as a critical and valuable business partner. Strong interpersonal, influencing and communication skills together with cultural sensitivity and collaboration are also essential.

Emerging Markets Trade Marketing Team Mission
To design and deliver scalable, break-through marketing programs that arm our direct and partner sales force with content, data, insights and client engagement opportunities to establish an industry-leading position for the Microsoft Advertising brand, and in turn increase revenue and share across the highest growth markets in the world.
Key Accountabilities
1. Strategy & Planning
o Developing and implementing the Trade Marketing Plan for the OLA region. Partnering with the sales organization to identify business needs, and to ensure marketing activities are measurable and impactful against business objectives. Partnering with Research Lead to garner audience insights and usage data for specific demographics and segments to identify potential sales opportunities. Establishing return on investment (ROI) metrics to drive continuous improvement in marketing efforts. Reviewing the plan on a rolling basis throughout the fiscal and optimize where needed.
2. Execution & Implementation
o Managing the implementation of the Trade Marketing Plan for the OLA region. Providing content for GTM vehicles including fortnightly Sales Update and newsletters. Managing costs, optimizing resources and leading process improvements to maximize efficient and effective delivery of the local marketing strategy. Leading the preparation of the OLA view for MBU's, QBU's and surfacing asks for help during same. Building a good network of vendors to extend internal capabilities.
3. Stakeholder & Peer Engagement
o Providing strategic marketing consultancy to local marketing teams as well as Channel Managers. Building strategic partnerships with groups outside of A&O to augment impact of marketing programs and to leverage 'One Microsoft'. Partnering with marketing lead peers in Asia, CEE, MEA, and MEX to drive economies of scale, success transfer, surface best practices etc.
4. Customer Engagement
o Building relationships with CEO's, MD's and Digital Leads at agencies as well as Marketing Directors at advertiser organizations to drive preference for Microsoft Advertising. Leading the execution of the annual Brand Health Study (Miami), benchmarking findings and optimizing programs based on insights. Supporting in the execution of the Emerging Markets Partner Insights Study, including liaison with Channel Managers and partners and optimizing programs based on insights.


5. Budget Management
o Managing the OLA marketing budget including forecasting, phasing, tracking and accruals.

Key Success Criteria
Knowledge, Skills and Experience
Essential Experience
o 9+ years in marketing, advertising, PR or publishing (offline or online)
o Excellent verbal and written communication skills
o Strong grasp of marketing, media and research concepts
o Experience in developing and executing integrated marketing plans
o Proven success in managing local markets as part of a regional team
o Proven track record of managing vendor relationships to optimize efficiency and output
o Experience within a complex matrix structure and managing/participating in virtual teams
o Strong leadership and project management skills

Technical /Functional Skills
o Proficient user of Microsoft Office [Word, PPT, Excel, One Note] and online applications
o Proven budget management experience including forecasting, phasing, tracking, accruals
o Working knowledge of common media industry research and analysis tools

Personal Attributes
o Proven executive maturity
o Outstanding interpersonal, verbal and written communication and presentation skills
o Demonstrated track record of exceeding established goals on a consistent basis
o Exemplary organizational skills - ability to multi-task and juggle priorities on the fly
o Ability to understand different cultures and perspectives and adapt accordingly
o Strong collaboration and partnering skills and an effective team player
o Strategic 'big-picture' thinker and dynamic and proactive self-starter
o Proven impact and influence skills and adept at 'working through others' to achieve goals
o High personal accountability, tenacity and resilience
o Sense of fun and thrives within a high performing team environment

Qualifications
o Degree level education or equivalent

Special Requirements/Additional Information e.g. Language skills
Frequent travel. Fluent command of spoken and written English and Spanish required.
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