Are you passionate about digital customer behavior? Do you like to drive business impact through innovative channels? Do you love to think creatively on how to acquire new customers and leads through digital media? Do you want to be a part of a business transformation moving a multi-billion dollar business to a subscription model? The Customer Experience Marketing
team within the Office Division
is looking for a Senior Marketing Manager
to develop and manage the global customer acquisition and media strategies for our Office
365 commercial customers.
365, a cloud-based subscription service, is critical to our business growth. Office
continues to invest in the infrastructure and marketing to transform into a successful subscription business. New
customer acquisition and lead generation play critical roles in the customer lifecycle for our subscriptions. This position plays a key role in driving real impact to the business.
The core function of this role is to develop a global performance marketing strategy and execution for acquiring net new small business customers while testing and executing programs globally. This role will also partner with the commercial product marketing team as a digital media subject matter experts to deliver innovative mid/upper funnel programs. The ideal candidate will have passion in three areas; agency management and global collaboration/coordination; driving business results through digital media channels; and digital analytics and innovation.
the Global Direct Acquisition Strategy
to support Office
365 subscriptions for Small Business
continues to grow in this area as performance is delivered. There is a lot of opportunity to identify and execute new digital media channels and build and optimize existing channels to attract new customers.
Manage Search Engine Marketing
) for all of Office
commercial campaigns and evergreen programs while coordinating with Office
consumer, Microsoft Online Store
, and other cross company SEM
strategies and optimize to drive small business direct acquisition.
a global portfolio of direct acquisition marketing channels and optimize on response and cost per acquisition (CPA
new direct acquisition channels in select markets and roll out and scale programs that work globally. Programs
could include affiliate models, lead generation, partnerships. Develop
infrastructure to support scaled programs.
performance of direct acquisition channels and drive to an overall net new acquisition goal.
input into value proposition of the small business product to optimize for the direct channels.
digital ad creative development, testing, and research.
the creative and media agencies to deliver high quality direct acquisition campaigns.
guidance/governance to the field and internal marketing partners globally to execute programs locally.
collaboratively with the Direct Business Management
team to deliver profitable return and hit subscriber goals; with the web marketing team to ensure optimization of trial sign up and purchase; with web BI team to refine tagging and tracking strategy to drive real-time optimizations and accurate reporting; with Small
and Medium Size
business segment team (SMB
) to complement their acquisition efforts through partner; the Customer Experience
team across lead nurture, trial conversion, the engagement and retention lifecycles; with Analytics
and Marketing Platform
teams to ensure targeting, segmentation, measurement and marketing infrastructure in place; with Business Planning
to ensure value proposition is optimized for direct acquisition channel; with Finance
to manage Direct
business results; with global marketing contacts who will execute some of the campaigns locally; with Privacy
; with Advertising
and Search Agencies
subject matter expertise in acquisition and become an expert at analyzing and interpreting campaign and business results for Business
The successful candidate should have:
direct marketing, digital media, acquisition, relationship marketing experience. Experience
in a subscription business/industry (eg financial services, telecom, entertainment, software as a service, etc) is preferred.
managing business metrics where his/her actions have direct impact on the metrics.
experience in marketing through multiple channels: programmatic media, search engine marketing, digital/mobile advertising, and a solid understanding of analytics, including media metrics, segmentation, and attribution modeling.
focus and experience marketing to small business or enterprise customers.
managing creative and media agencies to deliver high performance.
strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives results.
, creative thinking in order to identify new channels and program ideas. Learn
from internal and external best practices. Must
be proactive in identifying new ideas and bringing them to execution.
analytical thinking, ability to create test and learn plans, measure incremental results, identify opportunities.
to collaborate and influence groups across organization from Senior Leaders
, Product Intelligence
, Customer Service
experience important as execution will be managed centrally.
to deal with ambiguity and create action plans in solving unstructured problems.
management skills to prioritize and drive initiatives forward.
verbal, written and presentational skills with a focus on tangible, measurable recommendations.
accountable, driven success in a fast-paced environment, experience working in global roles.
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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