Are you passionate about digital customer behavior? Do you like to drive business impact through innovative channels? Do you love to think creatively on how to acquire new customers and leads through digital media? Do you want to be a part of a business transformation moving a multi-billion dollar business to a subscription model? The Customer Experience Marketing
team within the Office Division
is looking for a Senior Marketing Manager
to develop and manage the global customer acquisition and media strategies for our Office
365 commercial customers.
365, a cloud-based subscription service, is critical to our business growth. Office
continues to invest in the infrastructure and marketing to transform into a successful subscription business. New
customer acquisition and lead generation play critical roles in the customer lifecycle for our subscriptions. This position plays a key role in driving real impact to the business.
The core function of this role is to develop a global performance marketing strategy and execution for acquiring net new small business customers while testing and executing programs globally. This role will also partner with the commercial product marketing team as a digital media subject matter experts to deliver innovative mid/upper funnel programs. The ideal candidate will have passion in three areas; driving business results through affiliate and new digital media channels; affiliate/agency management and global collaboration/coordination; and digital analytics and innovation.
and manage Affiliate
program to acquire small business customers to Office
and manage affiliate partnerships worldwide and drive efficient and scalable channel for small business direct acquisition.
the Global Direct Acquisition Strategy
to drive Office
365 subscriptions for Small Business
customers including the new affiliate channel and new digital channels. Investment
continues to grow in this area as performance is delivered. There is a lot of opportunity to identify and execute new digital media channels and build and optimize existing channels to attract new customers.
and develop new direct acquisition marketing channels and optimize on response and cost per acquisition (CPA
infrastructure to support scaled programs.
other digital channel such as paid search engine marketing and display retargeting as appropriate with colleague who owns those channels.
performance of affiliate and new channels and drive to an overall net new acquisition goal.
input into value proposition of the small business product to optimize for the direct channels.
digital ad creative development, testing, and research as appropriate. Manage
the creative and media agencies to deliver high quality direct acquisition campaigns.
guidance/governance to the field and internal marketing partners globally to execute programs locally.
collaboratively with the SEM
and Display/Retargeting Direct Acquisition
manager; with the Direct Business Management
team to deliver profitable return and hit subscriber goals; with the web marketing team to ensure optimization of trial sign up and purchase; with web BI team to refine tagging and tracking strategy to drive real-time optimizations and accurate reporting; with Small
and Medium Size
business segment team (SMB
) to complement their acquisition efforts through partner; the Customer Experience
team across lead nurture, trial conversion, the engagement and retention lifecycles; with Analytics
and Marketing Platform
teams to ensure targeting, segmentation, measurement and marketing infrastructure in place; with Business Planning
to ensure value proposition is optimized for direct acquisition channel; with Finance
to manage Direct
business results; with global marketing contacts who will execute some of the campaigns locally; with Privacy
; with Affiliate
and Digital Agencies
subject matter expertise in Affiliate
marketing and become an expert at analyzing and interpreting campaign and business results for Business
- the successful candidate should have:
o 3+ years of direct marketing, digital media, affiliate, acquisition, relationship marketing experience. Experience
in a subscription business/industry (eg financial services, telecom, entertainment, software as a service, etc) is preferred.
managing business metrics where his/her actions have direct impact on the metrics.
experience in marketing through multiple channels: experience in affiliate and developing new channels important. Experience
preferred in addition in programmatic media, search engine marketing, digital/mobile advertising, and a solid understanding of analytics, including media metrics, segmentation, and attribution modeling.
focus and experience marketing to small business or enterprise customers.
developing and managing affiliate partners and agencies in addition to creative and media agencies to deliver high performance.
to be highly collaborative and able to work across multiple countries and drive alignment across many different parties.
strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives results.
, creative thinking in order to identify new channels and program ideas. Learn
from internal and external best practices. Must
be proactive in identifying new ideas and bringing them to execution.
analytical thinking, ability to create test and learn plans, measure incremental results, identify opportunities.
to collaborate and influence groups across organization from Senior Leaders
, Product Intelligence
, Customer Service
experience important as execution will be managed centrally.
to deal with ambiguity and create action plans in solving unstructured problems.
management skills to prioritize and drive initiatives forward.
verbal, written and presentational skills with a focus on tangible, measurable recommendations.
accountable, driven success in a fast-paced environment, experience working in global roles.
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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