Senior Manager Commercial Office, Marketing in Redmond, WA


TitleSenior Manager Commercial Office
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedMarch 14, 2015
Open Positions1

Are you passionate about digital customer behavior? Do you like to drive business impact through innovative channels? Do you love to think creatively on how to acquire new customers and leads through digital media? Do you want to be a part of a business transformation moving a multi-billion dollar business to a subscription model? The Customer Experience Marketing team within the Office Division is looking for a Senior Marketing Manager to develop and manage the global customer acquisition and media strategies for our Office 365 commercial customers.

Office365, a cloud-based subscription service, is critical to our business growth. Office continues to invest in the infrastructure and marketing to transform into a successful subscription business. New customer acquisition and lead generation play critical roles in the customer lifecycle for our subscriptions. This position plays a key role in driving real impact to the business.

The core function of this role is to develop a global performance marketing strategy and execution for acquiring net new small business customers while testing and executing programs globally. This role will also partner with the commercial product marketing team as a digital media subject matter experts to deliver innovative mid/upper funnel programs. The ideal candidate will have passion in three areas; driving business results through affiliate and new digital media channels; affiliate/agency management and global collaboration/coordination; and digital analytics and innovation.

Responsibilities include:
o Develop and manage Affiliate program to acquire small business customers to Office 365.
o Identify and manage affiliate partnerships worldwide and drive efficient and scalable channel for small business direct acquisition.
o Support the Global Direct Acquisition Strategy and Programs to drive Office 365 subscriptions for Small Business customers including the new affiliate channel and new digital channels. Investment continues to grow in this area as performance is delivered. There is a lot of opportunity to identify and execute new digital media channels and build and optimize existing channels to attract new customers.
o Identify and develop new direct acquisition marketing channels and optimize on response and cost per acquisition (CPA).
o Develop infrastructure to support scaled programs.
o Support other digital channel such as paid search engine marketing and display retargeting as appropriate with colleague who owns those channels.
o Manage performance of affiliate and new channels and drive to an overall net new acquisition goal.
o Provide input into value proposition of the small business product to optimize for the direct channels.
o Manage digital ad creative development, testing, and research as appropriate. Manage the creative and media agencies to deliver high quality direct acquisition campaigns.
o Provide guidance/governance to the field and internal marketing partners globally to execute programs locally.
o Work collaboratively with the SEM and Display/Retargeting Direct Acquisition manager; with the Direct Business Management team to deliver profitable return and hit subscriber goals; with the web marketing team to ensure optimization of trial sign up and purchase; with web BI team to refine tagging and tracking strategy to drive real-time optimizations and accurate reporting; with Small and Medium Size business segment team (SMB) to complement their acquisition efforts through partner; the Customer Experience team across lead nurture, trial conversion, the engagement and retention lifecycles; with Analytics and Data and Marketing Platform teams to ensure targeting, segmentation, measurement and marketing infrastructure in place; with Business Planning and Engineering to ensure value proposition is optimized for direct acquisition channel; with Finance to manage Direct business results; with global marketing contacts who will execute some of the campaigns locally; with Privacy and LCA; with Affiliate and Digital Agencies.
o Develop subject matter expertise in Affiliate marketing and become an expert at analyzing and interpreting campaign and business results for Business customers.

Requirements - the successful candidate should have:
o 3+ years of direct marketing, digital media, affiliate, acquisition, relationship marketing experience. Experience in a subscription business/industry (eg financial services, telecom, entertainment, software as a service, etc) is preferred.
o Experience managing business metrics where his/her actions have direct impact on the metrics.
o Hands-on experience in marketing through multiple channels: experience in affiliate and developing new channels important. Experience preferred in addition in programmatic media, search engine marketing, digital/mobile advertising, and a solid understanding of analytics, including media metrics, segmentation, and attribution modeling.
o Customer focus and experience marketing to small business or enterprise customers.
o Experience developing and managing affiliate partners and agencies in addition to creative and media agencies to deliver high performance.
o Need to be highly collaborative and able to work across multiple countries and drive alignment across many different parties.
o Strong strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives results.
o Innovative, creative thinking in order to identify new channels and program ideas. Learn from internal and external best practices. Must be proactive in identifying new ideas and bringing them to execution.
o Strong analytical thinking, ability to create test and learn plans, measure incremental results, identify opportunities.
o Ability to collaborate and influence groups across organization from Senior Leaders, Marketing, Product Intelligence, SMB, Engineering, Customer Service and Operations.
o Global experience important as execution will be managed centrally.
o Ability to deal with ambiguity and create action plans in solving unstructured problems.
o Project management skills to prioritize and drive initiatives forward.
o Excellent verbal, written and presentational skills with a focus on tangible, measurable recommendations.
o Highly accountable, driven success in a fast-paced environment, experience working in global roles.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

ASMReq
Apply for this job at Microsoft