We are seeking an individual who understands how to drive Go-To-Market
planning and execution through influence and collaboration with a broad business background. This position is a great opportunity for a candidate who has both consumer and retail marketing experience.
The ideal candidate will:
plans to drive brand affinity, awareness, acquisition and attach of Xbox Live
products at retail.
and evergreen marketing plans for LIVE
products in the US
results in a complex business, multi-stakeholder environment - work as single point of contact for all Live
related marketing in US
Be the US LIVE
subject matter expert on the product and customer
product trends and seasonality, and provide closest to pin forecasting and revenue reporting for the US LIVE
retail segment; manage SKU
lifecycle, drive scorecard accountability
and optimize program results and provide insights from business metrics; evaluate key indicators such as membership (paid and free), usage rates, ARPU
, revenue goals
leadership and Revenue Ownership
- drive retail revenue growth opportunities. Understand
monthly business performance facts, bring customer and business insights, and drive for growth. Monitor
plan execution and make adjustments as needed. Present
status to retail and BG leadership during monthly business reviews and weekly Manage
2. Integrated Marketing Excellence
and execute marketing programs - including leading a cross functional team to plan and execute across retail, media, LIVE
service, PR, partnerships and promotions. Manage
3. Brand Development
awareness and purchase intent for Xbox Live Gold
in the US focused on key benefits, features and improvements to the service. Articulate
value prop in meaningful way in the market, then track progress via business insights and results.
4. Product Development
best products for retail (POSA
, C2C); manage lifecycle and forecasting
7+ years proven consumer marketing and retail experience; deep understanding of using all levers of marketing to drive business results
excellent analytical, problem resolution skills
A can-do attitude with a strong bias towards execution and results
oral and written communication skills
interpersonal skills with ability to build positive working relationships
to work effectively in a team environment
in the acquisition area a subscription business preferred
B.A. or B.S. degree is required.
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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