and Studios Marketing Team
is looking for a Product Marketing Manager
to develop, drive and coordinate the global marketing strategy, product launch plan, and sustain activities for the Microsoft HealthVault Service
. This individual will work closely with Engineering
, Marketing Communications
, PR as well as Subsidiary Channel/Sales
v-teams to develop product, marketing and go-to-market strategies, tactics, assets and resource alignment that will delight fans, drive users and usage, and deliver ecosystem attach.
target customer, partnering closely with BI/CI
the product platform (features, monetization models) and ecosystem (attach sales) roadmaps by working closely with Engineering
, and BI/CI
, considering and prioritizing target consumer high value needs and wants
the Product Marketing
vision, strategy, tactics, GTM
process (prelaunch - launch - sustain), assets and resource allocations with input from key Marketing Communications/PR
disciplines and Regional Teams
that integrated GTM/Sustain
marketing efforts align with determined vision/strategy and can be adapted regionally as needed.
and communicate holistic Platform Product Marketing Plan
(including product position, messaging frameworks based on product value proposition, competitive review, etc) to inform Marketing Communications Brief
, PR Plans
, Channel/Category Plans
, Regional Marketing Plans
and potentially Channel/Partners
co-marketing plans with Experiences Marketer
localization plans based off market potential, customer demand and ecosystem capabilities.
, model, gain approval for, deliver and measure the impact of innovative marketing strategies, tactics, assets and activities that achieve short and long term business objectives..
o Be an evangelist with internal teams and external partners where necessary
product gaps, working with Engineering
v-teams and partner Marketing
teams, identifying and collaboratively developing strategies to overcome in both the short and long term
the development of the service to drive users and usage and create marketing models to achieve those targets.
regions in reaching business targets as required (identifying market trends and highlighting potential overcomes as needed).
o 5+ Years
of Service Marketing Background
in the Healthcare
sector strongly desirable
in working with Development
teams and Regional
o Self Starter
able to manage through highly ambiguous situations
organization, leadership, team-building and negotiation capabilities
) is required. MBA
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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