product desire through an unbroken demand chain.
love to use our products as their first choice.
: As Microsoft's
continues to align with our Retail
partners to sell the Windows
ecosystem we must build expertise in how the PC aisle and overall store experience engage end user customers. This position will direct the efforts of the U.S. Retail Excellence
team focusing on our Windows
experience and in-store experience within Microsoft
and with our retail partners. Position
requires an experienced person with background in selling PC's
through the retail channel, working with OEM's
, and store operations. This position will be responsible for increasing Microsoft's
retail sales by developing programs and materials to trigger customers' purchase intent. Because
a key objective is to deliver the most effective end-to-end demo experience to drive profitable growth at retail, the ability to understand and utilize retail business levers in program development, product placement, interactive development, placement, and demo strategy retail experience will be critical. A key component of the position is strong project management, budgetary skills and the ability to handle multiple projects at once. It will also be important for this person to fully understand consumer and marketplace dynamics related to the increasingly changing landscape of retail. This person will develop close working relationships with the sales managers, category managers, product managers, channel marketing managers, and retailers.
This person will need to understand specific account strategies and areas for growth in order to support retail execution of programs in key accounts. This will involve collaboration on operational issues, managing internal & external communications and taking a lead role in launching MS products at retail. Finally
, it will be important to understand the impact of how business decisions impact the P & L and responsibility margin.
the planning, budgeting, and execution of in-store experience of the Microsoft
ecosystem and the sales Demo
that will run on hundreds of thousands of PC's
across the channel through collaboration with the World Wide Channel
teams, channel marketing, category managers, and sales teams. Develop
digital merchandising marketing plans and measurement metrics. Analyze
the competition (their merchandising, demo experience, and product line and presentation strategies.) ROI
will be critical. Conduct
retail meetings with sales and category teams to share performance metrics, upcoming programs and identify key issues/opportunities. Have
a strong understanding of all marketing activities (PR, demand generation, consumer activities) for MS products and be well versed in the respective brand guidelines and strategies. Have
a strong understanding of the digital landscape and retail marketplace.
: Know Retail
to communicate and work with retail partners on in-store demonstration plans and customization. Communicate
directly with the category, channel, and sales teams on tactical issues of agreed plans. Give
relevant feedback on the results of the promotional activities and the actual vs. planned implementation. Give
recommendations to the channel-marketing managers on timing and tactics to drive sales of Microsoft
: A BA or equivalent 4-year degree, MBA
a plus. 8+ years of relevant experience in the digital retail channel (e.g. agency / vendor experience is a plus) or product / channel marketing experience within Microsoft
degree of creativity in retail marketing and implementation is a must.
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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