MARKETING COMMUNICATIONS Manager, Marketing in Redmond, WA


TitleMARKETING COMMUNICATIONS Manager
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedJanuary 16, 2015
Open Positions1

Content Creator/Storyteller - Microsoft Azure
Content is King. Just as social media became all the rage 3-5 years ago, Engagement Marketing is emerging as the next big trend in marketing. This is great news for talented content creators and storytellers. Key to success in Engagement Marketing is the ability to move beyond product pitches and engage with real people in a meaningful, memorable, and sharable way. In this role, you'll replace traditional marketing assets and buzz words with innovative nurture streams featuring eBooks, webinars, and infographics.
The Microsoft Azure marketing team wants to put your storytelling skills to great use creating marketing assets that resonate with potential and current customers and help them tackle their IT needs in a smarter, more efficient way using Microsoft's cloud solutions.
Cloud computing represents one of the most important evolutions of the IT industry, and a strategic priority for Microsoft. Microsoft Azure is our public cloud offering that will lead a generational shift in the industry, as well as within Microsoft.
The C&E Demand Center team is responsible for driving a significant part of the Microsoft Azure business through both online customer acquisition and customer lifecycle management. As part of that team you will work with other product marketers and our engineering team to create compelling engagement programs that attract prospects and help them be successful in moving to the cloud.

Key responsibilities:
1. Partner with other marketing managers and subject matter experts to build compelling nurture streams that include eBooks, webinars, humorous / entertaining content, nurture emails, blog posts, etc. across all phases of the buyer's journey.
2. Conduct A/B tests on content effectiveness and optimize nurture streams via insights from regular analytics reporting, as well as field and customer feedback. Share learnings and best practices with larger marketing team to enhance content effectiveness.
3. Work collaboratively with the broader Microsoft Azure marketing team and graphic designers to brainstorm themes for nurture streams and how to best bring them to life. Contribute to editorial calendar and nurture content plan to ensure high quality content with clear, consistent, and compelling messages that tells our story and helps our customer be successful.

Qualifications:
Excellent writing skills - clear, concise, clever, convincing
5+ years professional writing experience
2+ years product marketing or copywriting experience in the technology industry
Bachelor's degree in communication, journalism, marketing or equivalent experience.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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