Market Research Manager, Marketing in Redmond, WA


TitleMarket Research Manager
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedFebruary 20, 2015
Open Positions2

At Microsoft, we are committed to the mission of helping our customers realize their full potential.

We are motivated and inspired every day by how our customers use our software, services and devices to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We are equally committed to ensuring our employees have the working environment and the resources to succeed and develop as professionals in their disciplines.

The Customer and Market Research team is one of the largest Market Research departments in the world and serves the company's core businesses. We are based at our HQ in Redmond, WA, and have several offices throughout Europe.

We are close to and in constant contact with our business partners and our work has global reach and impact. Our people are research professionals with a strong consultative approach who thrive on tackling significant business opportunities and influencing decision makers at all levels.
They are intellectually curious, analytical, impact driven, persistent, and not shy about sharing their opinions and recommendations. And, they are passionate about developing themselves, their careers and their profession.
We are looking for a research and business manager to support the Apps and Services Marketing teams. This manager will be responsible for managing a portfolio of research consultants in delivering high-impact insights to this team to influence their thinking about the user, and impact strategies and programs.

We are looking for someone who has a proven track record in building and motivating a team of individuals who can work with senior-level business partners to understand the opportunities and challenges of the business, and define and manage a research program to inform the business from a market and user perspective.

Key Roles & Responsibilities:
Orchestrate a holistic portfolio of consumer and market insights designed to influence and drive key product and marketing strategies across the Apps and Services Marketing team, with emphasis on Skype, OneDrive and Outlook.com

Build and manage a team of four to five market research managers with varying degrees of professional experience (from two years to ten years research background)
Drive a relationship strategy with senior-level stakeholders in the Apps and Services Marketing team, with emphasis on the CVP of Marketing and a General Manager team with varying focus areas (brand strategy, new product development, product satisfaction, business planning and campaign tracking)
Partner with other research teams within CMR to drive an insights synthesis strategy to provide holistic insights on consumer and user behavior to the Apps and Services Marketing team
Develop a framework with the Apps and Services Marketing Data Science team to meld behavioral data with market research data to support the CMR BI + Perception core strategy

Position Requirements:
The ideal candidate will have at least eight years of research or strategy consulting work experience, and at least four years experience leading a research team. The ideal candidate will also have a demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations. This position requires a Bachelor's degree, with a graduate degree in business, market research or a social science strongly preferred.

Specific Skills & Experiences Desired:
Must be knowledgeable with different quantitative and qualitative research techniques and have familiarity with both univariate and multivariate statistical techniques

Experience managing multi-country tracking studies and driving them for actionability.

Expert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
Strong knowledge of analytic and modeling tools (transactional level, segmentation/targeting using behavioral and demographic data preferred)
Great stakeholder management and client service skills required
Proven track record of building and managing high performing, motivated teams, with emphasis on team and business partner collaboration

Competencies Needed For Success in CMR:
As a Marketing Research manager in CMR, you will have an opportunity to work on epic business problems which have the possibility of changing how people work, play, socialize, and learn.

The following competencies are needed to be successful in CMR:
Agility: An agile research consultant is someone who recognizes that existing plans, programs, and projects need to evolve with the business situation. We need to remain in close contact with internal partners to effectively plan for, react and predict those shifts.

Possess a Breadth Perspective: By design, a central research organization can look across different businesses and categories, to pattern match, to identify differences, intersection points, and opportunities for connection. This wide angle lens generates a breadth perspective and an extremely valuable understanding of the similarities and differences across businesses.
Discipline Leadership: As market research discipline leaders, we effectively frame business issues, draw from a breadth of methodological and analytic strategies to evaluate business issues, and generate valid and actionable conclusion from data. This includes consulting on and critiquing research done outside of our team.
Impact Driven: Being impact driven means that we invest our energy and define our success based on how well we support the company's business objectives.

Innovative: We need to explore and adopt innovative approaches to market measurement. This includes relentlessly identifying new data sources, analytic techniques, and delivery options for our insights.
Objective: As objective internal partners, we are willing to challenge strongly held assumptions with facts.

We are willing to consistently and respectfully present an unbiased view, even under pressure. Persistence: Persistence is the ability to maintain effort regardless of hurdles that get in our way. When obstacles are too frequent, too numerous, or too severe, they impact our motivation. The impact of persistence is most pronounced when we press on and keep taking action when we don't immediately feel motivated to do so.
Provocative:

A provocative partner is someone who is looking out for the best interest of our internal client and the company at large. To do this well, we are unafraid to respectfully bring questions, data, and conclusions to the table that may run counter to conventional wisdom, call into question existing plans, or identify significant business risks or failings.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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Position Title: Market Research Manager

Are you passionate about technology, marketing, and the power it can have on Microsoft's success? Are you a storyteller who can pull insights across multiple sources? Are you seeking a role that offers a wide scope of both strategic influence and executive exposure alongside a practice that is focused on understanding the customer beyond our walls? Do you want to be part of an effort that will make a significant impact on how Microsoft executes and evaluates business strategy and marketing?

Do you want to be in the center of it all...leveraging behavioral and perception data to uncover new facets of the consumer experience?

The Customer & Market Research Group is looking for a business consultant with a very strong data background and strategy consulting experience for our Share and Insights team. This consultant is responsible for delivering high-impact, actionable audience and market insights that will enable the business to make informed and timely decisions, specifically in the areas of marketing and product management. This person will also be instrumental in developing our behavioral and perception capabilities; helping develop and manage a network of external data providers to fuel our insights.

Roles and Responsibilities
We are looking for an experienced consultant who can work with the business partners to address questions about market opportunity assessment, business forecasting and modeling, competitive analysis, deep dive on market trends, audience understanding, market readiness, etc. Specific responsibilities include:

1. Provide consultation to the Office and C+E analysts in framing their business questions and in the development of an appropriate analytical plan to address
2. Proactively and routinely share fact-based, forward-thinking market and audience insights
3. Enable strategic discussions with business partners on their most critical business issues related to brand building, partner marketing, portfolio assessments, and product launch
4. Provide thought leadership by identifying and recommending research methods or analytical approaches that address short and long-term business objectives
5. Collaborate with other research managers in the execution, analysis and presentation of insights to ensure a holistic understanding of the business issue
6. Enable efficient and timely decision making through clear reporting and integrated insights that drive business strategy and business outcomes
7. Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
8. Partner, manage, develop a network of vendors that will provide data to fuel our insights

Minimum Requirements
A Bachelor's degree is required; MBA or related graduate degree is strongly preferred. The ideal candidate will have at least 7 years of research or strategy consulting work experience and has strong theoretical and practical knowledge of research systems. Knowledge of statistical and business tools, research methodologies and analytics, as well as experience in the Server and/or Cloud industry is strongly desired. International research experience is a plus. Note: This is a full-time position and requires the candidate to work from Redmond.

Required Skill Set

A strategic thinker with demonstrated business acumen
An effective storyteller
Very strong analytical skills
Capable of drawing out relevant business implications from a breadth of primary and secondary information sources
Able to translate data into insights that impact both the marketing and product development
Strong written and oral communication skills
Is flexible and can deal with ambiguity
Has successful track record of working collaboratively with diverse teams, and
Is confident in interacting with senior business partners, executives, and their teams

Desired Personality Traits
Intellectually curious and inquisitive
Passion for technology, problem-solving & drive for results
Service-orientation, collaborative
Strong work ethic
Courage and conviction
Organizational agility
High-level of personal accountability
Executive (boardroom) presence

Top Microsoft Success Factors include Strategic Thinking, Business & Strategy Leadership, Influence and Impact, Cross-Group Collaboration, Communication Skills, Courage and Conviction, Drive for Results, and Organizational Agility.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Apply for this job at Microsoft