The breadth of DnS
products include; XBOX
. MS Band
. These products and services are best experienced to create real consumer affinity and excitement.
We want to engage consumers in meaningful ways that cause them to say, "I tried it, it was amazing, it was real - I can't wait to tell my friends and family!" Print
and TV ads are passive. Live
experiences engage consumers in active, hands-on ways that bring the brand's attributes to life. The opportunity to meet customers face-to-face and allow them to interact with Microsoft
and our products can leave consumers with impressions they will never forget and helps differentiate us from the competition.
activations provide us with the most powerful interactive platform to build emotional connections with the brand through hands-on trial - Transform
awareness into passion and evangelism through engagement and experience - Strengthen
brand preference and drive affinity/loyalty to magnify brand impact.
The Experiential Marketing Team
is part of the DnS Global MarCom Team
. We are exceptionally good at what we do. While
we work hard and are extremely passionate, we always remember to have fun along the way and support each other. As the internal event marketing resource, we drive US and Global
programs. We develop the strategic vision / plans and project manage live interactive brand experiences for a broad range of industry professionals, media, and consumers.
: We create immersive entertainment experiences for our customers, media and partners that impact, inspire and deepen emotional connections.
This role requires a broad understanding of marketing communications combined with deep experience in experiential / live event marketing, brand immersion, creative design and "end to end" production. The Marcom Manager
will require exceptional communication and organization skills, a passion for excellence, strong cross-team collaboration abilities, and the ability to work as part as an extended "virtual" team, a keen eye for the details. Ours is an ever changing environment so flexibility, resourcefulness and the ability to contribute as part of a high performing team is essential.
development of live experiences will include: Proprietary
programs, industry conferences / trade events, developer conferences, internal events, retail events, consumer outreach, media/press events, product launches and entertainment events.
and Experience Required
In addition to possessing the necessary experience and skill set to achieve the tasks established, the Marcom Manager
must all meet the following requirements:
o Bachelor's Degree
o 6+ years' of experience in Experience Marketing
/ Event Production
with proven leadership in strategic and creative development of brand marketing programs to develop custom experiences, campaigns and initiatives to reinforce and further brand objectives
to work collaboratively in a team environment and build and lead a team effectively
be self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints
on-going communication, relationships, and strategic development with core internal and/or cross functional marketing teams, vendor partners and 3rd party event management.
integrate with internal partners, participating in all key reoccurring meetings, working as the day to day contact from the Experiential Marketing
consistent brand immersion is achieved.
o Define Strategy
and marketing objectives for event activations.
new or existing experiential program needs. (product, audience segment etc.)
and Overall Event
ID / Experience
/ development of social media extensions to all activations.
outreach / sell-in for experiential programs that Align
with defined objectives - Proactively
provide strategic recommendations.
and manages key stakeholder / partner relationships - Internal IEB
, 3rd Party
the communication cadence with all stakeholders.
of the Creative Brief
/ action plan that outlines the visual look, style and experience of the defined program.
creative agency / vendor. Selects
pool of vendors / RFP
/ approve translation of objectives into tactics.
o Ensure Creative Integration
. Overall Content Flow
though all programs.
/ articulate Video
strategy for development / use and ensure content is on point with objectives.
clear budget objectives and priorities - ultimate budget accountability. Budget
forecasting for Business
and product planning cycles.
for full brand immersion - Ensures
current brand communication themes are woven into all aspects of projects.
innovative, immersive experiences that support current audience segmentation and marketing goals.
communications across multiple groups, teams and senior leadership is essential:
internal communications for programs.
internal event reviews with providing project status and strategic recommendations.
demand generation & lead generation strategy / mechanics.
site selection criteria - develop "short list" of venues to be considered - city selection.
with internal PR leads to develop PR objectives. Develop
experiences / tactics that support objectives.
specific metrics to be captured and reported for all activations
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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