Marcom Manager - Experiential, Marketing in Redmond, WA


TitleMarcom Manager - Experiential
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedFebruary 24, 2015
Open Positions1

The breadth of DnS products include; XBOX, Surface. MS Band and HoloLens. These products and services are best experienced to create real consumer affinity and excitement.

We want to engage consumers in meaningful ways that cause them to say, "I tried it, it was amazing, it was real - I can't wait to tell my friends and family!" Print and TV ads are passive. Live experiences engage consumers in active, hands-on ways that bring the brand's attributes to life. The opportunity to meet customers face-to-face and allow them to interact with Microsoft and our products can leave consumers with impressions they will never forget and helps differentiate us from the competition.

Event activations provide us with the most powerful interactive platform to build emotional connections with the brand through hands-on trial - Transform awareness into passion and evangelism through engagement and experience - Strengthen brand preference and drive affinity/loyalty to magnify brand impact.

The Experiential Marketing Team is part of the DnS Global MarCom Team. We are exceptionally good at what we do. While we work hard and are extremely passionate, we always remember to have fun along the way and support each other. As the internal event marketing resource, we drive US and Global programs. We develop the strategic vision / plans and project manage live interactive brand experiences for a broad range of industry professionals, media, and consumers.

Our Mission: We create immersive entertainment experiences for our customers, media and partners that impact, inspire and deepen emotional connections.

This role requires a broad understanding of marketing communications combined with deep experience in experiential / live event marketing, brand immersion, creative design and "end to end" production. The Marcom Manager will require exceptional communication and organization skills, a passion for excellence, strong cross-team collaboration abilities, and the ability to work as part as an extended "virtual" team, a keen eye for the details. Ours is an ever changing environment so flexibility, resourcefulness and the ability to contribute as part of a high performing team is essential.
Strategic development of live experiences will include: Proprietary programs, industry conferences / trade events, developer conferences, internal events, retail events, consumer outreach, media/press events, product launches and entertainment events.

Education and Experience Required:
In addition to possessing the necessary experience and skill set to achieve the tasks established, the Marcom Manager - Experiential must all meet the following requirements:

o Bachelor's Degree
o 6+ years' of experience in Experience Marketing / Event Production with proven leadership in strategic and creative development of brand marketing programs to develop custom experiences, campaigns and initiatives to reinforce and further brand objectives
o Ability to work collaboratively in a team environment and build and lead a team effectively
o Must be self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints

Responsibilities include:
o Managing on-going communication, relationships, and strategic development with core internal and/or cross functional marketing teams, vendor partners and 3rd party event management.
o Closely integrate with internal partners, participating in all key reoccurring meetings, working as the day to day contact from the Experiential Marketing team. Ensure consistent brand immersion is achieved.
o Define Strategy and marketing objectives for event activations.
o Define new or existing experiential program needs. (product, audience segment etc.)
o Define program SOW and Overall Event ID / Experience development.
o Identify partnership opportunities.
o Integration / development of social media extensions to all activations.
o Internal outreach / sell-in for experiential programs that Align with defined objectives - Proactively provide strategic recommendations.
o Develops and manages key stakeholder / partner relationships - Internal IEB, 3rd Party and Vendor.
o Manage the communication cadence with all stakeholders.
o Development of the Creative Brief / action plan that outlines the visual look, style and experience of the defined program.
o Selects creative agency / vendor. Selects pool of vendors / RFP as needed.
o Oversee / approve translation of objectives into tactics.
o Ensure Creative Integration with Content. Overall Content Flow though all programs.
o Define / articulate Video strategy for development / use and ensure content is on point with objectives.
o Set clear budget objectives and priorities - ultimate budget accountability. Budget forecasting for Business and product planning cycles.
o Responsible for full brand immersion - Ensures current brand communication themes are woven into all aspects of projects.
o Create innovative, immersive experiences that support current audience segmentation and marketing goals.
o Effective communications across multiple groups, teams and senior leadership is essential:
o Author executive communications.
o Drive internal communications for programs.
o Schedule/orchestrate internal event reviews with providing project status and strategic recommendations.
o Schedule/orchestrate executive reviews.
o Define demand generation & lead generation strategy / mechanics.
o Determine site selection criteria - develop "short list" of venues to be considered - city selection.
o Coordinate with internal PR leads to develop PR objectives. Develop experiences / tactics that support objectives.
o Define specific metrics to be captured and reported for all activations

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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