Imagine Cup Competition Manager - DX, (Not Group Specific) in Redmond, WA


TitleImagine Cup Competition Manager - DX
CategoryMarketing
LocationRedmond, WA
Division(Not Group Specific)
Date AddedDecember 5, 2014
Open Positions1

Student Developers are future innovators, entrepreneurs, technical decision-makers, and influencers who play a key role in determining Microsoft's platform relevancy today and into the future. Passionate and enabled Student Developers inside a school system have the ability to influence and excite other Students on Microsoft technologies by the thousands. Students can create demand to fuel the education ecosystem with Microsoft energy, which drives applications, devices and services adoption, making them integral to Microsoft's transformation to a productivity, mobile, and cloud leader in the market place. To secure a role in the next set of technology trends, it is imperative that Microsoft participate in the student developer ecosystem as students create and adopt the next wave of "big things".

The DX Student Developer Team is seeking a top talent to drive the Imagine Cup competition strategy. This strategic global role will be responsible for driving the Imagine Cup's program model for empowering top student developers to acquire the tools they need, the skills and education to compete in a mobile first, cloud first world, plus enthusiasm and affinity for the Microsoft platform.
Our mission is to drive preference for Microsoft technologies, supported by the right skills with STEM-D students. We are fighting for mindshare amidst a sea of devices, programs, platforms and services; it's a highly dynamic and competitive marketspace. The successful candidate will devise and deliver an Imagine Cup competition evangelism strategy that thoughtfully moves us towards clearly outlined goals and success metrics by assessing and evaluating key research, building cross-Microsoft partnership opportunities, and deeply understanding our threats, opportunities and constraints for the next 3-5 years.

Competition Strategy
Day to day this role will drive the year-round competition strategy for Imagine Cup, this includes:
o Working with Legal on rules and regulations for executing global contests
o Working with Marketing, PR, and an overall editorial calendar so the competition aligns to the broader Student Developer strategy
o Managing a budget for content development, contest operations, and prize fulfillment
o Working extensively with 70+ partners in our subsidiaries around the world to help them execute on Imagine Cup at the local level
o Producing the rubric for interesting games and contests that makes Imagine Cup the most prestigious student technology competition in the world
o Creating the business requirements for ongoing development of the Imagine Cup website and competition platform. This includes managing the developer backlog, writing up requirements, and meeting regularly with our small development team to plan sprints, solve problems, and make decisions.
o Interact directly with students on social media and by email to answer questions and generate interest.
o Ability to produce messaging and value prop frameworks for all competitions that conveys the alignment to the DX scorecard and mission
Competitive Positioning & Response
o Monitors competitors and their student competition and evangelism strategy, and then creates and executes competitive plans and response strategies
o Results demonstrate plans with sustainable differentiators, and contingency tactics for competitive scenarios.

Key Qualifications:
o You must have an open-minded approach to strategic business planning and display the ability to challenge convention. The ideal candidate will be forward thinking and have the analytical ability to articulate a strategic vision and then deliver against it.
o The candidate must have a passion for encouraging young technologists, and a strong understanding of our products targeted at this demographic including Visual Studio, Kodu, TouchDevelop, and Project Spark.
o Technical knowledge of software development platforms, languages, middleware, and tools is also required, although you do not need to actually be a software developer. You should, however, have an understanding of how a software project is conceived, designed, built, deployed, and supported so that you can speak with authority to our student developer audience.
o You will also need a proven track record for working with large numbers of international partners and will demonstrate the ability to influence and gain credibility with global field leaders and their teams - to drive new behaviors, strategies and impact.
o The ideal candidate will have a minimum of 5 years in the technology marketing space as well as experience working with software developers. MBA preferred. A background marketing within the STEM-D higher education space and/or a STEM-D degree is a plus.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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