Digital Marketing Manager in Redmond, WA


TitleDigital Marketing Manager
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedMarch 13, 2015
Open Positions1

Microsoft's Store is growing rapidly, and currently has digital marketing programs in more than 50+ countries. The team needs a high-energy, data-driven marketer to manage store's Search Engine Marketing (SEM) programs based out of Redmond, WA. The role will also offer the opportunity to lead the expansion and management of Product Listing Ads (PLA) and Comparison Shopping sites (CSE) in 15+ countries. Your role, as Digital Marketing Manager, will be to increase revenue via Google, Bing and Yahoo and CSEs while delivering a high return on ad spend (ROAS). If you are an "idea chaser", enjoy using data to make decisions that drive revenue, and thrive in a test and learn culture than this may be the role for you.

This role requires a balance of long-term strategic thinking and short-term execution. As the owner of SEM, PLA and CSEs you will be responsible for:
- Driving strategy, growth and execution of SEM, PLA (10+ markets) and CSE (10+ markets) campaigns with the support of agency staff while delivering a high return on spend.
- Developing strong relationships with digital marketing teams across Microsoft to manage and coordinate KW strategy and messaging for acquisition focused marketing.
- Designing and executing tests, collecting and analyzing data, identifying trends and sharing insights in order to achieve maximum ROI in paid search campaigns.
- Utilize first and third party data in Data Management Platform to find, qualify and convert hard to reach audiences interested in particular product categories.
- Bringing leadership with new growth ideas and drive its implementation to grow the business including but not limited to testing new products, audience targeting, market and partner expansion.
- Keeping up-to-date on digital marketing trends and developments, including attending conference and industry events.
- Understanding and analyzing digital marketing KPIs, developing scorecards, newsletters and reporting on results and key initiatives to senior management and other stakeholders.
- As a leader for this key area of the business, you will be measured by Microsoft Store's traffic and revenue referred by digital marketing channels you manage.

What you bring to the role:
- High energy, result orientated marketing expertise with an incredibly strong bias for action.
- 3-5 years of SEM and PLA experience managing campaigns across Google, Yahoo, and Bing as well as managing various CSEs globally.
- In-depth experience with website analytics tools (e.g., Google Analytics, Omniture)
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience with bid management tools (e.g., Marin, Kenshoo, Adobe) and search monitoring tools (Adgooroo)
- A willingness and ability to work with a large number of people all around Microsoft, including our international subsidiaries and lead meetings with a high level of tact and organization.
- Strong understanding of ROI-oriented marketing and internet advertising model.
- Superior verbal, written and presentation skills.
- A contagiously positive can-do attitude.
- Strong analytical, problem solving, multi-tasking and project management skills.
- An entrepreneurial spirit that is passionate about growing the business within a fast paced environment, while changing the way customers perceive our brand and our products.
- Ability to travel 10-15% of the time.
- A character that exemplifies Microsoft's values including honesty, openness, personal excellence, constructive self-criticism, continual self-improvement and mutual respect.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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