B2B Lead Generation Analyst, Marketing in Redmond, WA


TitleB2B Lead Generation Analyst
CategoryMarketing
LocationRedmond, WA
DivisionMarketing
Date AddedMarch 17, 2015
Open Positions1

Join the excitement of being a part of one of the fastest growing services at Microsoft - Office 365! Do you want to use your data analysis and business strategy skills to derive insights about millions of users across the world and drive the innovation in marketing? Do you want to have an impact on the future of MS Office, a product loved and used by hundreds of millions of users around the world? If you excel quantitative analysis and want to influence the future of consumer marketing at Microsoft, then this position is for you.

We are a fast paced, fun Analytics team in the Office Marketing division driving the data-driven culture. We measure end to end business health of the business by defining and managing key business performance metrics. We develop and provide key customer insights and inform the business strategy and business model evolution. This is a highly visible role leading the transforming the organization's pace to move forward through key insights about our marketing automation efforts. In this role, you will define metrics to assess the overall business health of the program. You will provide value by driving key business decisions for multiple stakeholders as well as a thought leader in building a data-driven culture.

The position will be responsible for devising analysis, reporting, and system capability solutions, and providing decision makers with actionable business intelligence. We are looking for an applied analyst who is passionate about data and deriving insights. Someone who is driven, self-directed, entrepreneurial and focused on delivering the right results through data and applying. To be successful in this role, you must have strong skills in written and oral communications, a can-do attitude and the willingness to tackle hard problems in innovative ways.

Key Responsibilities
o Own the strategy to build an overall lead gen analytics foundation, including process flows, nurture paths, lead scoring, and lead stages tracking
o Design and track applicable metrics funnel health, conversion rates and ROI to identify successes and enhancement opportunities.
o Champion telemetry requirements and best practices for the Marketing Automation platforms
o Manipulate and analyze complex, high-volume, high-dimensionality data from varying sources using a variety of tools and data analysis techniques
o Present findings and recommendations to key decision makers at various management levels

Requirements
o 4+ years of industry experience solving analytical problems using quantitative approaches.
o Prior experience in BI, reporting, business analysis, and project management.
o Knowledge of B2B marketing and experience in lead management desired
o Advanced Modeling and Excel skills and high proficiency in SQL
o Manipulate large volumes of data, create new and improved techniques and/or solutions for data collection, management, and usage
o High attention to detail, action oriented, ability to work within stringent deadlines
o Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
o Attention to detail and data accuracy
o Strong interpersonal, communication and presentation communication skills.
o Customer focus and curiosity
o Prior experience in subscription services, telecom, financial services desired

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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